Watch new commercials from Nintendo, Jockey, International Delight

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Pop star Christina Aguilera and her kids star in Nintendo’s latest ad for the Switch. Country star Luke Bryan promotes Jockey’s Made in America T-shirt—“premium cotton grown and sewn in America.” And International Delight, the coffee creamer brand, hypes its Buddy the Elf Peppermint Mocha flavor. Register for Ad Age Next: CMO at AdAge.com/NextCMO. Today's TV Ad Highlights Data provided by iSpot.tv Nintendo: Connected: Staying Close Premiered on: Ridiculousness, MTV Brand Overview for Last 30 Days Impressions: 387,783,024 (22% of industry) Est. TV Spend: $3,088,097 (10% of industry) Interruption Rate: 1.51% Attention Index: 109 (9% fewer interruptions than avg.) WarnerMedia: Real Wonder: Let's Inspire New Heroes Premiered on: Charmed, TNT Brand Overview for Last 30 Days Impressions: 10,791,755 (<1% of industry) Est. TV Spend: $16,242 (<1% of industry) Interruption Rate: 3.02% Attention Index: 141 (41% fewer interruptions than avg.) Veterans United Home Loans: Veterans Day: Thank You Premiered on: Good Morning America, ABC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. International Delight: Fill Your Room Premiered on: Check Inn to Christmas, Hallmark No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Jockey: Made in America Premiered on: The 55th Annual CMA Awards, ABC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Nintendo, Jockey, International Delight and more

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