Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Nintendo, Jockey, International Delight and more
A few highlights: Pop star Christina Aguilera and her kids star in Nintendo’s latest ad for the Switch. Country star Luke Bryan promotes Jockey’s Made in America T-shirt—“premium cotton grown and sewn in America.” And International Delight, the coffee creamer brand, hypes its Buddy the Elf Peppermint Mocha flavor.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Ridiculousness, MTV
Brand Overview for Last 30 Days
Impressions:
387,783,024
(22% of industry)
Est. TV Spend:
$3,088,097
(10% of industry)
Interruption Rate: 1.51%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
10,791,755
(<1% of industry)
Est. TV Spend:
$16,242
(<1% of industry)
Interruption Rate: 3.02%
Attention Index: 141 (41% fewer interruptions than avg.)
Premiered on: Good Morning America, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Check Inn to Christmas, Hallmark
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The 55th Annual CMA Awards, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
