Watch the newest commercials from Progressive, Behr, Vinted and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Vinted, the online marketplace for new and secondhand clothing and accessories, wants you to know that it doesn’t charge selling fees. Behr says, “If you don’t repaint every now and then, it’s like the old you is still hanging around.” (Ad Age’s Alexandra Jardine has the backstory on the campaign: “Behr Paint helps ‘exorcise’ your home of your former self.”) And Progressive serves up another installment of its continuing campaign starring its Dr. Rick character; this one is focused on going to the movies. (ICYMI: “Progressive’s Dr. Rick discusses his new book,” from Ad Age’s Parker Herren.) Ad Age A-List 2022 Best agencies of the year, ranked Top production companies to know about Definitive rankings of advertisers and agencies Today's TV Ad Highlights Data provided by iSpot.tv Progressive: Dr. Rick: Movies Premiered on: Today, NBC Brand Overview for Last 30 Days Impressions: 5,074,247,859 (19% of industry) Est. TV Spend: $45,965,547 (21% of industry) Interruption Rate: 2.11% Attention Index: 104 (4% fewer interruptions than avg.) BEHR Paint: Festival Girl Premiered on: Monk, Hallmark Movies & Mysteries Brand Overview for Last 30 Days Impressions: 44,634,149 (21% of industry) Est. TV Spend: $687,261 (29% of industry) Interruption Rate: 1.69% Attention Index: 105 (5% fewer interruptions than avg.) Vinted: Surf Retreat Premiered on: Too Cute!, Animal Planet Brand Overview for Last 30 Days Impressions: 7,556,550 (<1% of industry) Est. TV Spend: $92,764 (<1% of industry) Interruption Rate: 1.04% Attention Index: 121 (21% fewer interruptions than avg.) Orkin: The Best In Pests: Termites Premiered on: Adele: Homecoming, Ovation Brand Overview for Last 30 Days Impressions: 17,909,497 (15% of industry) Est. TV Spend: $147,748 (16% of industry) Interruption Rate: 1.22% Attention Index: 104 (4% fewer interruptions than avg.) U.S. Army: Fishing Premiered on: Mom, FX Brand Overview for Last 30 Days Impressions: 234,423,031 (42% of industry) Est. TV Spend: $2,030,907 (48% of industry) Interruption Rate: 1.49% Attention Index: 131 (31% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. The best and worst Super Bowl 2022 commercials Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Progressive, Behr, Vinted and more

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