Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Walgreens, PrettyLitter, Oakley and more
A few highlights: Martha Stewart explains why her cats use PrettyLitter. (Stewart became PrettyLitter’s spokesperson in February 2021; her various ads for the brand previously ran primarily on social media.) Walgreens updates a COVID-19-focused campaign it first started running last fall; where it used to say, “Schedule your flu shots and COVID-19 vaccines,” it now says, “Schedule your free COVID-19 booster.” And NFL stars, including Aaron Jones and Derwin James, appear in the latest installment of Oakley’s continuing “Be Who You Are” campaign.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Good Morning Football, NFL Network
Brand Overview for Last 30 Days
Impressions:
36,872,686
(2% of industry)
Est. TV Spend:
$2,913,596
(18% of industry)
Interruption Rate: 1.57%
Attention Index: 125 (25% fewer interruptions than avg.)
Premiered on: Monk, Hallmark Movies & Mysteries
Brand Overview for Last 30 Days
Impressions:
1,950,946,496
(69% of industry)
Est. TV Spend:
$12,333,504
(49% of industry)
Interruption Rate: 1.77%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Nightly Pop, E!
Brand Overview for Last 30 Days
Impressions:
977,336,422
(57% of industry)
Est. TV Spend:
$7,438,722
(63% of industry)
Interruption Rate: 2.67%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Bones, TNT
Brand Overview for Last 30 Days
Impressions:
3,168,137,000
(13% of industry)
Est. TV Spend:
$32,885,826
(11% of industry)
Interruption Rate: 1.38%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Chicago P.D., ION
Brand Overview for Last 30 Days
Impressions:
243,405,722
(7% of industry)
Est. TV Spend:
$673,562
(4% of industry)
Interruption Rate: 1.27%
Attention Index: 91 (9% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
