Watch the newest commercials from Walgreens, PrettyLitter, Oakley and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Martha Stewart explains why her cats use PrettyLitter. (Stewart became PrettyLitter’s spokesperson in February 2021; her various ads for the brand previously ran primarily on social media.) Walgreens updates a COVID-19-focused campaign it first started running last fall; where it used to say, “Schedule your flu shots and COVID-19 vaccines,” it now says, “Schedule your free COVID-19 booster.” And NFL stars, including Aaron Jones and Derwin James, appear in the latest installment of Oakley’s continuing “Be Who You Are” campaign. Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. Today's TV Ad Highlights Data provided by iSpot.tv Oakley: NFL Anthem: Be Who You Are Premiered on: Good Morning Football, NFL Network Brand Overview for Last 30 Days Impressions: 36,872,686 (2% of industry) Est. TV Spend: $2,913,596 (18% of industry) Interruption Rate: 1.57% Attention Index: 125 (25% fewer interruptions than avg.) Walgreens: Start Here: Free COVID-19 Booster Premiered on: Monk, Hallmark Movies & Mysteries Brand Overview for Last 30 Days Impressions: 1,950,946,496 (69% of industry) Est. TV Spend: $12,333,504 (49% of industry) Interruption Rate: 1.77% Attention Index: 100 (0% fewer interruptions than avg.) Disney World: Star Wars: Galactic Starcruiser Premiered on: Nightly Pop, E! Brand Overview for Last 30 Days Impressions: 977,336,422 (57% of industry) Est. TV Spend: $7,438,722 (63% of industry) Interruption Rate: 2.67% Attention Index: 102 (2% fewer interruptions than avg.) Subway: Never Misses Premiered on: Bones, TNT Brand Overview for Last 30 Days Impressions: 3,168,137,000 (13% of industry) Est. TV Spend: $32,885,826 (11% of industry) Interruption Rate: 1.38% Attention Index: 97 (3% more interruptions than avg.) PrettyLitter: Martha Approved Premiered on: Chicago P.D., ION Brand Overview for Last 30 Days Impressions: 243,405,722 (7% of industry) Est. TV Spend: $673,562 (4% of industry) Interruption Rate: 1.27% Attention Index: 91 (9% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. See all of Ad Age’s 2021 Marketers of the Year here. Behind the rankings: Ad Age World’s Largest Advertisers 2021 See Ad Age’s 2021 Year in Review here. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Walgreens, PrettyLitter, Oakley and more

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