Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from YouTube, Indeed, NordicTrack and more
A few highlights: NordicTrack wants you to know that its Black Friday sale is on now. YouTube highlights entrepreneurs who got started with some basic YouTube search queries (e.g., “how to make allergy free soap,” “how to smoke brisket”). And Indeed says, “We help the former military get jobs” in a spot timed to Veterans Day.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Alcatraz Escape: The Lost Evidence, History Channel
Brand Overview for Last 30 Days
Impressions:
2,504,199,807
(76% of industry)
Est. TV Spend:
$25,271,408
(79% of industry)
Interruption Rate: 1.49%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Judge Judy, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: College Basketball, ESPN
Brand Overview for Last 30 Days
Impressions:
10,945,641
(<1% of industry)
Est. TV Spend:
$81,232
(<1% of industry)
Interruption Rate: 1.32%
Attention Index: 139 (39% fewer interruptions than avg.)
Premiered on: Front and Center, Ovation
Brand Overview for Last 30 Days
Impressions:
549,790,004
(9% of industry)
Est. TV Spend:
$4,824,591
(11% of industry)
Interruption Rate: 2.15%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: NBA Basketball, TNT
Brand Overview for Last 30 Days
Impressions:
60,284,018
(2% of industry)
Est. TV Spend:
$1,418,094
(6% of industry)
Interruption Rate: 0.78%
Attention Index: 107 (7% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
