Watch the newest commercials from Zillow, Neighbor, Dell and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Zillow says its offers “flexible and easy ways to start scheduling a tour.” Neighbor thinks you should “store with a neighbor, not a storage unit.” And Dell Technologies says, “We believe there’s an innovator in all of us.” Ad Age A-List 2022 Best agencies of the year, ranked Top production companies to know about Definitive rankings of advertisers and agencies Today's TV Ad Highlights Data provided by iSpot.tv Consumer Cellular: Reliably Yours: Stuff Premiered on: Figure Skating, USA Network Brand Overview for Last 30 Days Impressions: 1,106,698,307 (8% of industry) Est. TV Spend: $7,517,786 (7% of industry) Interruption Rate: 2.26% Attention Index: 110 (10% fewer interruptions than avg.) Neighbor: You Can Always Come Back Premiered on: Jersey Shore: Family Vacation, MTV2 Brand Overview for Last 30 Days Impressions: 24,229,623 (1% of industry) Est. TV Spend: $89,473 (1% of industry) Interruption Rate: 1.16% Attention Index: 87 (13% more interruptions than avg.) Dell Technologies: Bring Your Ideas to the Table Premiered on: PGA Tour Golf, Golf Brand Overview for Last 30 Days Impressions: 336,851,630 (23% of industry) Est. TV Spend: $939,590 (9% of industry) Interruption Rate: 1.91% Attention Index: 96 (4% more interruptions than avg.) Zillow: Tour With Zillow Premiered on: Toon in With Me, MeTV Brand Overview for Last 30 Days Impressions: 1,186,009,812 (16% of industry) Est. TV Spend: $4,329,571 (11% of industry) Interruption Rate: 1.11% Attention Index: 98 (2% more interruptions than avg.) White Claw Hard Seltzer: Crafted Premiered on: NCAA Tip-Off, TBS Brand Overview for Last 30 Days Impressions: 17,359,872 (<1% of industry) Est. TV Spend: $540,525 (1% of industry) Interruption Rate: 1.17% Attention Index: 80 (20% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Get your ticket for the April 5 Ad Age Next: Retail event at AdAge.com/NextRetail. Buy your ticket for the Ad Age A-List & Creativity Awards Gala at AdAge.com/ACGala. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Zillow, Neighbor, Dell and more

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