Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Zillow, Neighbor, Dell and more
A few highlights: Zillow says its offers “flexible and easy ways to start scheduling a tour.” Neighbor thinks you should “store with a neighbor, not a storage unit.” And Dell Technologies says, “We believe there’s an innovator in all of us.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Figure Skating, USA Network
Brand Overview for Last 30 Days
Impressions:
1,106,698,307
(8% of industry)
Est. TV Spend:
$7,517,786
(7% of industry)
Interruption Rate: 2.26%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Jersey Shore: Family Vacation, MTV2
Brand Overview for Last 30 Days
Impressions:
24,229,623
(1% of industry)
Est. TV Spend:
$89,473
(1% of industry)
Interruption Rate: 1.16%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: PGA Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
336,851,630
(23% of industry)
Est. TV Spend:
$939,590
(9% of industry)
Interruption Rate: 1.91%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Toon in With Me, MeTV
Brand Overview for Last 30 Days
Impressions:
1,186,009,812
(16% of industry)
Est. TV Spend:
$4,329,571
(11% of industry)
Interruption Rate: 1.11%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: NCAA Tip-Off, TBS
Brand Overview for Last 30 Days
Impressions:
17,359,872
(<1% of industry)
Est. TV Spend:
$540,525
(1% of industry)
Interruption Rate: 1.17%
Attention Index: 80 (20% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
