Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A boy and his "pre-order unicorn" help GameStop hype Assassin's Creed Odyssey. Kohl's promises you the "lowest prices of the season" during its Wednesday-through-Sunday sale. And Viacom serves up clips of a bunch of pals from its TV shows—including Martha Stewart and Snoop Dogg—in a get-out-the-vote spot that says "This November, don't go to the polls alone. Bring your plus-one."

Today's TV Ad Highlights

Data provided by iSpot.tv

GameStop: Assassin's Creed: Odyssey: Unicorn

Premiered on: South Park, Comedy Central

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Viacom: +1 The Vote

Premiered on: CMT Music, CMTV

Viacom data for the last 30 days

Impressions: 25,762,186 (

Est. TV Spend: $5,581 (

Attention Score: 96.72

Attention Index: 161 (61% fewer interruptions than avg.)

WeatherTech: Looks Like a WeatherTech Day

Premiered on: NBC Nightly News With Lester Holt, NBC

WeatherTech data for the last 30 days

Impressions: 352,232,073 (62% of industry)

Est. TV Spend: $3,539,900 (44% of industry)

Attention Score: 92.31

Attention Index: 85 (15% more interruptions than avg.)

Kohl's: Lowest Prices of the Season: It's Here!

Premiered on: Max & Ruby, Nick

Kohl's data for the last 30 days

Impressions: 1,717,302,092 (14% of industry)

Est. TV Spend: $14,679,955 (12% of industry)

Attention Score: 94.71

Attention Index: 141 (41% fewer interruptions than avg.)

Parsons Xtreme Golf: GEN2 Ace Their Debut

Premiered on: Live From the Ryder Cup, Golf

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.