Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from American Express, Casper, Scotts and more
A few highlights: American Express tells the story of “The Travel Foodie” in a spot that promotes the Delta SkyMiles American Express Card. Casper, the mattress brand, wants you to know that you can get up to $800 off “your most life-changing sleep” right now. And Scotts says “the perfect time of year to plant a garden and seed and feed your lawn is here.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Bloomberg Surveillance, Bloomberg HD
Brand Overview for Last 30 Days
Impressions:
497,672,207
(11% of industry)
Est. TV Spend:
$11,436,875
(28% of industry)
Interruption Rate: 2.58%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: All of Us, TV ONE
Brand Overview for Last 30 Days
Impressions:
1,277,900,646
(19% of industry)
Est. TV Spend:
$7,049,774
(14% of industry)
Interruption Rate: 1.30%
Attention Index: 107 (7% fewer interruptions than avg.)
Premiered on: Attenborough's Global Adventure, BBC America
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NBA Basketball, ESPN
Brand Overview for Last 30 Days
Impressions:
237,141,702
(5% of industry)
Est. TV Spend:
$2,044,562
(6% of industry)
Interruption Rate: 1.60%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Today, NBC
Brand Overview for Last 30 Days
Impressions:
180,735,377
(9% of industry)
Est. TV Spend:
$282,241
(2% of industry)
Interruption Rate: 1.59%
Attention Index: 113 (13% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
