Watch the newest commercials from American Express, Whirlpool, JCPenney and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: American Express explains how one (fictional*) small business executive uses her American Express Business Card to earn Membership Rewards points. Whirlpool wants you to know that its washers equipped with a Load & Go Dispenser can hold enough detergent for up to 20 loads. And JCPenney hypes its Fourth of July Sale. *There’s small print at the start of the spot that reads “This is a fictional character from a fictional business.” Today's TV Ad Highlights Data provided by iSpot.tv American Express: GoGo Food Co. Premiered on: Golf Central, Golf Brand Overview for Last 30 Days Impressions: 1,624,267,699 (31% of industry) Est. TV Spend: $18,176,370 (34% of industry) Interruption Rate: 1.52% Attention Index: 99 (1% more interruptions than avg.) Whirlpool: Fall Premiered on: NCIS, USA Network Brand Overview for Last 30 Days Impressions: 241,823,135 (8% of industry) Est. TV Spend: $1,003,965 (7% of industry) Interruption Rate: 1.19% Attention Index: 99 (1% more interruptions than avg.) Offerpad: A Lot to It Premiered on: NBC Nightly News With Lester Holt, NBC Brand Overview for Last 30 Days Impressions: 106,043,400 (1% of industry) Est. TV Spend: $33,704 (<1% of industry) Interruption Rate: 2.64% Attention Index: 98 (2% more interruptions than avg.) Centers for Disease Control and Prevention: Third Live Concert Premiered on: Larry King Special Report, Travel Brand Overview for Last 30 Days Impressions: 1,130,388,830 (48% of industry) Est. TV Spend: $3,638,084 (32% of industry) Interruption Rate: 1.10% Attention Index: 99 (1% more interruptions than avg.) JCPenney: Celebrate Summer: Every Moment Premiered on: Family Matters, TBS Brand Overview for Last 30 Days Impressions: 552,250,251 (5% of industry) Est. TV Spend: $2,065,133 (4% of industry) Interruption Rate: 1.08% Attention Index: 99 (1% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from American Express, Whirlpool, JCPenney and more

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