Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, Homes.com, Michaels and more
Gift Article
Gift Article.
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: Bella Ramsey (Ellie from HBO’s “The Last of Us”) helps Apple hype iPhone 16 AI capabilities. (Ad Age’s Tim Nudd has the backstory—and other spots in the campaign: “Bella Ramsey stars in comical first ads for Apple Intelligence.”) Dan Levy and Heidi Gardner star in another in a series of Homes.com spots as part of a continuing campaign. (Flashback: “Homes.com to air 3 Super Bowl commercials,” from Ad Age’s Adrianne Pasquarelli.) And scary twins help Michaels promote its Halloween decor offerings.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: 76th Emmy Awards, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The Bernie Mac Show, ASPiRE
Brand Overview for Last 30 Days
Impressions:
138,003,131
(6% of industry)
Est. TV Spend:
$3,860,497
(10% of industry)
Interruption Rate: 4.64%
Attention Index: 118 (18% fewer interruptions than avg.)
Premiered on: Hollywood Weapons, The Sportsman Channel
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Signora Volpe Mysteries, BBC America
Brand Overview for Last 30 Days
Impressions:
93,067,677
(14% of industry)
Est. TV Spend:
$307,079
(15% of industry)
Interruption Rate: 1.92%
Attention Index: 82 (18% more interruptions than avg.)
Premiered on: America's Got Talent, NBC
Brand Overview for Last 30 Days
Impressions:
3,066,485,297
(18% of industry)
Est. TV Spend:
$39,027,713
(33% of industry)
Interruption Rate: 2.30%
Attention Index: 112 (12% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
