Watch the newest commercials from Apple, The Home Depot, Sephora and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Apple hypes its 3rd-generation AirPods with Spatial Audio in a retro “iPod silhouette”-style spot set to the song “777” by Silk Sonic. The Home Depot says, “Make the holidays yours with a little help from The Home Depot.” And Sephora wants you to know that you can get 20% off at its Beauty for All Event through Dec. 12. Subscribe to Ad Age now for the latest industry news and analysis. Today's TV Ad Highlights Data provided by iSpot.tv Apple AirPods: Roll the Dice Premiered on: College Football, ABC Brand Overview for Last 30 Days Impressions: 38,675,803 (2% of industry) Est. TV Spend: $4,339,248 (11% of industry) Interruption Rate: 3.63% Attention Index: 99 (1% more interruptions than avg.) Cigna: Growth Premiered on: Meet the Press, NBC Brand Overview for Last 30 Days Impressions: 358,166,000 (3% of industry) Est. TV Spend: $1,661,078 (1% of industry) Interruption Rate: 7.21% Attention Index: 70 (30% more interruptions than avg.) The Home Depot: A Thousand Lights Premiered on: NFL Football, CBS Brand Overview for Last 30 Days Impressions: 2,085,884,321 (34% of industry) Est. TV Spend: $24,946,037 (42% of industry) Interruption Rate: 1.82% Attention Index: 105 (5% fewer interruptions than avg.) Macy's: Sunglass Hut Is Here Premiered on: NCIS: New Orleans, TNT Brand Overview for Last 30 Days Impressions: 4,796,885,760 (16% of industry) Est. TV Spend: $27,135,637 (12% of industry) Interruption Rate: 1.12% Attention Index: 111 (11% fewer interruptions than avg.) Sephora: Beauty-for-All Event: Holidays: 20% Off Premiered on: America This Morning, ABC Brand Overview for Last 30 Days Impressions: 163,673,989 (3% of industry) Est. TV Spend: $1,599,810 (6% of industry) Interruption Rate: 1.91% Attention Index: 116 (16% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Apple, The Home Depot, Sephora and more

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