Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, The Home Depot, Sephora and more
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A few highlights: Apple hypes its 3rd-generation AirPods with Spatial Audio in a retro “iPod silhouette”-style spot set to the song “777” by Silk Sonic. The Home Depot says, “Make the holidays yours with a little help from The Home Depot.” And Sephora wants you to know that you can get 20% off at its Beauty for All Event through Dec. 12.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: College Football, ABC
Brand Overview for Last 30 Days
Impressions:
38,675,803
(2% of industry)
Est. TV Spend:
$4,339,248
(11% of industry)
Interruption Rate: 3.63%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Meet the Press, NBC
Brand Overview for Last 30 Days
Impressions:
358,166,000
(3% of industry)
Est. TV Spend:
$1,661,078
(1% of industry)
Interruption Rate: 7.21%
Attention Index: 70 (30% more interruptions than avg.)
Premiered on: NFL Football, CBS
Brand Overview for Last 30 Days
Impressions:
2,085,884,321
(34% of industry)
Est. TV Spend:
$24,946,037
(42% of industry)
Interruption Rate: 1.82%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: NCIS: New Orleans, TNT
Brand Overview for Last 30 Days
Impressions:
4,796,885,760
(16% of industry)
Est. TV Spend:
$27,135,637
(12% of industry)
Interruption Rate: 1.12%
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: America This Morning, ABC
Brand Overview for Last 30 Days
Impressions:
163,673,989
(3% of industry)
Est. TV Spend:
$1,599,810
(6% of industry)
Interruption Rate: 1.91%
Attention Index: 116 (16% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
