Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Bubly, Liberty Mutual, Guitar Center and more
A few highlights: Longtime Bubly spokesman Michael Bublé says, “See the Bubly side.” Liberty Mutual’s LiMu Emu gets married (or at least tries to), with Doug (of course) presiding over the ceremony. And Black Pumas (Eric Burton and Adrian Quesada) star in the latest from Guitar Center.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: What's Happening!!, TV ONE
Brand Overview for Last 30 Days
Impressions:
65,245,818
(21% of industry)
Est. TV Spend:
$464,904
(34% of industry)
Interruption Rate: 1.40%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: CBS Evening News With Norah O'Donnell, CBS
Brand Overview for Last 30 Days
Impressions:
4,844,483,259
(19% of industry)
Est. TV Spend:
$22,536,967
(9% of industry)
Interruption Rate: 1.82%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: The Expendables 2, FX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Murder, She Wrote, Hallmark Movies & Mysteries
Brand Overview for Last 30 Days
Impressions:
42,631,177
(1% of industry)
Est. TV Spend:
$91,707
(1% of industry)
Interruption Rate: 2.46%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Holmes on Homes, Destination America
Brand Overview for Last 30 Days
Impressions:
10,010,136
(<1% of industry)
Est. TV Spend:
$77,824
(<1% of industry)
Interruption Rate: 1.25%
Attention Index: 110 (10% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
