Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Gerber, Taco Bell, Aon and more
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A few highlights: Taco Bell hypes its new White Hot Ranch Nacho Fries. Golf analyst and caddie Jim “Bones” Mackay says that Aon, the global professional services company, “is in the business of better decisions.” And Gerber wants new parents to know about Plant-tastic, “our first range of plant protein recipes for little ones.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA Basketball, ABC
Brand Overview for Last 30 Days
Impressions:
19,058,393
(1% of industry)
Est. TV Spend:
$231,330
(1% of industry)
Interruption Rate: 0.89%
Attention Index: 129 (29% fewer interruptions than avg.)
Premiered on: Reba, Hallmark
Brand Overview for Last 30 Days
Impressions:
1,848,050,850
(6% of industry)
Est. TV Spend:
$12,658,230
(9% of industry)
Interruption Rate: 1.49%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: NHL Hockey, ABC
Brand Overview for Last 30 Days
Impressions:
3,499,862
(<1% of industry)
Est. TV Spend:
$22,923
(<1% of industry)
Interruption Rate: 2.88%
Attention Index: 70 (30% more interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
325,163,548
(88% of industry)
Est. TV Spend:
$1,205,788
(87% of industry)
Interruption Rate: 1.02%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: LPGA Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
1,001,682
(<1% of industry)
Est. TV Spend:
$8,285
(<1% of industry)
Interruption Rate: 2.63%
Attention Index: 123 (23% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
