Watch the newest commercials from Hotwire, Manscaped, Instagram and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them.) A few highlights: Facebook’s Instagram serves up clips of skaters executing—and talking about—the “no comply,” a classic skateboarding trick. Team USA triathlete Kevin McDowell, who will be competing in the Tokyo Summer Olympics, stars in the latest from Manscaped. And Hotwire serves up another in a series of ads with the tagline “Book beyond your wildest means”; this one features a man luxuriating in his hotel’s terry cloth robe. (An online version of this spot debuted in June on YouTube.) Today's TV Ad Highlights Data provided by iSpot.tv Instagram: The Evolution of the No Comply Premiered on: 2020 Tokyo Olympics, NBC Sports No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Hotwire: Book Beyond Your Wildest Means: Terry Cloth Premiered on: 2020 Tokyo Olympics, NBC Sports Brand Overview for Last 30 Days Impressions: 29,683,321 (1% of industry) Est. TV Spend: $381,465 (2% of industry) Interruption Rate: 1.50% Attention Index: 99 (1% more interruptions than avg.) Applebee's: Jungle Cruise: Rock the Boat Premiered on: The News With Shepard Smith, CNBC Brand Overview for Last 30 Days Impressions: 1,221,771,286 (27% of industry) Est. TV Spend: $6,335,389 (33% of industry) Interruption Rate: 1.41% Attention Index: 99 (1% more interruptions than avg.) Manscaped: Official Sponsor of The USA Triathlon Premiered on: Iron Resurrection, Motor Trend Network Brand Overview for Last 30 Days Impressions: 120,121,024 (7% of industry) Est. TV Spend: $454,054 (6% of industry) Interruption Rate: 1.02% Attention Index: 99 (1% more interruptions than avg.) ESPN Fantasy Games: Big + Wig Premiered on: Keyshawn, JWill and Zubin, ESPN2 No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from Hotwire, Manscaped, Instagram and more

Featured Stories