Watch the newest commercials from Hulu, JC Penney, iRobot and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Hulu wants you to “check into your obsessions” at “The Hulu Motel.” JC Penney serves up a fresh installment of the continuing “Shopping is back!” campaign featuring its Penny James character (Melissa Villaseñor from “Saturday Night Live”); this one focuses on shoes and diamonds. And iRobot serves up another in its series of “Situation Roomb” spots. (Ad Age’s Keira Wingate has the backstory on the campaign here, and you can watch a previous “Situation Roomb” commercial in the June 2 Hot Spots here.) Cannes Lions 2022 Read all of Ad Age’s festival coverage here Check out our live blog here Today's TV Ad Highlights Data provided by iSpot.tv Procter & Gamble: The Name Premiered on: TIME100: The World's Most Influential People, ABC Brand Overview for Last 30 Days Impressions: 82,008,458 (3% of industry) Est. TV Spend: $226,065 (2% of industry) Interruption Rate: 3.34% Attention Index: 72 (28% more interruptions than avg.) iRobot: Gym Shorts Premiered on: Law & Order: Special Victims Unit, USA Network Brand Overview for Last 30 Days Impressions: 531,209,760 (20% of industry) Est. TV Spend: $2,560,087 (17% of industry) Interruption Rate: 1.15% Attention Index: 101 (1% fewer interruptions than avg.) Hulu: Hulu Motel: Check Into Your Obsessions Premiered on: NCIS: New Orleans, TNT Brand Overview for Last 30 Days Impressions: 1,817,034,063 (12% of industry) Est. TV Spend: $4,728,362 (6% of industry) Interruption Rate: 1.58% Attention Index: 101 (1% fewer interruptions than avg.) Rovio Entertainment: Angry Birds Journey: Anger Management Premiered on: The Jeffersons, TV ONE Brand Overview for Last 30 Days Impressions: 8,523,984 (1% of industry) Est. TV Spend: $60,629 (1% of industry) Interruption Rate: 2.28% Attention Index: 80 (20% more interruptions than avg.) JC Penney: Shopping With Penny James: Shoes and Diamonds Premiered on: NCIS: New Orleans, ION Brand Overview for Last 30 Days Impressions: 616,439,315 (5% of industry) Est. TV Spend: $2,342,962 (4% of industry) Interruption Rate: 1.05% Attention Index: 95 (5% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Web3 and metaverse marketing blog Catch up on the latest virtual experiences and more Click here

Watch the newest commercials from Hulu, JC Penney, iRobot and more

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