Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Hulu, JC Penney, iRobot and more
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A few highlights: Hulu wants you to “check into your obsessions” at “The Hulu Motel.” JC Penney serves up a fresh installment of the continuing “Shopping is back!” campaign featuring its Penny James character (Melissa Villaseñor from “Saturday Night Live”); this one focuses on shoes and diamonds. And iRobot serves up another in its series of “Situation Roomb” spots. (Ad Age’s Keira Wingate has the backstory on the campaign here, and you can watch a previous “Situation Roomb” commercial in the June 2 Hot Spots here.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: TIME100: The World's Most Influential People, ABC
Brand Overview for Last 30 Days
Impressions:
82,008,458
(3% of industry)
Est. TV Spend:
$226,065
(2% of industry)
Interruption Rate: 3.34%
Attention Index: 72 (28% more interruptions than avg.)
Premiered on: Law & Order: Special Victims Unit, USA Network
Brand Overview for Last 30 Days
Impressions:
531,209,760
(20% of industry)
Est. TV Spend:
$2,560,087
(17% of industry)
Interruption Rate: 1.15%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: NCIS: New Orleans, TNT
Brand Overview for Last 30 Days
Impressions:
1,817,034,063
(12% of industry)
Est. TV Spend:
$4,728,362
(6% of industry)
Interruption Rate: 1.58%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: The Jeffersons, TV ONE
Brand Overview for Last 30 Days
Impressions:
8,523,984
(1% of industry)
Est. TV Spend:
$60,629
(1% of industry)
Interruption Rate: 2.28%
Attention Index: 80 (20% more interruptions than avg.)
Premiered on: NCIS: New Orleans, ION
Brand Overview for Last 30 Days
Impressions:
616,439,315
(5% of industry)
Est. TV Spend:
$2,342,962
(4% of industry)
Interruption Rate: 1.05%
Attention Index: 95 (5% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
