Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Starbucks, Geico, 1800 Tequila and more
A few highlights: Starbucks hypes its new Chocolate Java Mint Frappuccino in a spot with the tagline “Sip into summer.” Carmelo Anthony stars in the latest from 1800 Tequila. And Will Arnett is the Geico Gecko’s frenemy—and the finder of a lost dog—in one of a new series of Geico commercials.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: UEFA Champions League Today, CBS
Brand Overview for Last 30 Days
Impressions:
1,550,590,997
(8% of industry)
Est. TV Spend:
$25,156,493
(14% of industry)
Interruption Rate: 3.23%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: UEFA Champions League Today, CBS
Brand Overview for Last 30 Days
Impressions:
441,088,936
(17% of industry)
Est. TV Spend:
$2,186,191
(8% of industry)
Interruption Rate: 1.49%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: The Cosby Show, TV ONE
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Get Up, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Family Matters, TBS
Brand Overview for Last 30 Days
Impressions:
658,999,468
(2% of industry)
Est. TV Spend:
$2,981,237
(2% of industry)
Interruption Rate: 1.24%
Attention Index: 95 (5% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
