Watch the newest commercials on TV from Amazon Fire TV, KitchenAid, HelloFresh and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 23. An armless zombie discovers how easy it is to use the Amazon Fire TV Cube with just his voice. HelloFresh promotes an $80-off discount code for new customers who want to try its meal kits. And KitchenAid celebrates “creators, rule-breakers and risk-takers” in the kitchen. Today’s TV Ad Highlights Data provided by iSpot.tv Amazon Fire TV: Zombie: The Umbrella Academy Premiered on: Charmed, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Poo~Pourri: I Love You Premiered on: Keeping Up With the Kardashians, E! No airings data over the last 30 days; visit iSpot.tv for brand data going forward. KitchenAid: Kitchens Made for Making Premiered on: European PGA Tour Golf, Golf No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Southern Company: Writing the Future Premiered on: FOX and Friends, Fox News No airings data over the last 30 days; visit iSpot.tv for brand data going forward. HelloFresh: Memorial Day Flash Sale: Fresh Ingredients Premiered on: G.I. Joe: A Real American Hero, Discovery Family Channel HelloFresh data for the last 30 days Impressions: 249,852,167 (14% of industry) Est. TV Spend: $2,027,864 (11% of industry) Attention Score: 95.32 Attention Index: 160 (60% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Amazon Fire TV, KitchenAid, HelloFresh and more

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