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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. A few highlights: Google calls attention to Google Cloud’s partnership with the NCAA in the latest of a series of spots with the tagline “Know what your data knows.” A young mom enjoys a brief Amazon shopping-related reverie set to Whitesnake’s “Is This Love” before reality (a crying baby) intrudes. And Avocados From Mexico imagines what a Cinco de Mayo celebration in the Arctic might be like. Today's TV Ad Highlights Data provided by iSpot.tv Avocados From Mexico: 2019 Cinco de Mayo: Arctic Trek for Avocados Premiered on: The Kitchen, Food Network Avocados From Mexico data for the last 30 days Impressions: 69,973,596 (3% of industry) Est. TV Spend: $378,072 (2% of industry) Attention Score: 94.75 Attention Index: 144 (44% fewer interruptions than avg.) Grubhub: Delivery App: I Want It All: Sushi Premiered on: Very Cavallari, E! Grubhub data for the last 30 days Impressions: 924,074,328 (45% of industry) Est. TV Spend: $6,516,795 (27% of industry) Attention Score: 90.02 Attention Index: 61 (39% more interruptions than avg.) Amazon Prime: Make a Statement Premiered on: Teen Mom 2, MTV Amazon Prime data for the last 30 days Impressions: 403,400,839 (6% of industry) Est. TV Spend: $9,979,307 (14% of industry) Attention Score: 90.49 Attention Index: 97 (3% more interruptions than avg.) Google Cloud: NCAA: Texas Tech and Virginia Championship Prediction Premiered on: 2019 NCAA Basketball Tournament, CBS Google Cloud data for the last 30 days Impressions: 354,295,348 (30% of industry) Est. TV Spend: $15,221,456 (47% of industry) Attention Score: 97.70 Attention Index: 148 (48% fewer interruptions than avg.) LIFEWTR: Artists Premiered on: Reba, Freeform No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Amazon, Google, Grubhub and more

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