Hot Spots

Watch the newest commercials on TV from Amazon, Neutrogena, Charles Schwab and more

Published on April 26, 2019.
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Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on Wednesday.

A skeptical grandfather learns to love the Echo Show device his grandson got for him in Amazon’s latest commercial. Häagen-Dazs builds a spot for its ice cream around visual representations of the word “äah” as part of a continuing campaign. And Kerry Washington helps Neutrogena promote its makeup-remover cleansing towelettes.

Today's TV Ad Highlights

Data provided by iSpot.tv
Grandpa
Amazon Echo: Grandpa
Premiered on: Chicago P.D., USA Network
Amazon Echo data for the last 30 days
Impressions: 527,984,073 (87% of industry)
Est. TV Spend: $10,856,386 (86% of industry)
Attention Score: 95.74
Attention Index: 116 (16% fewer interruptions than avg.)
Äah
Häagen-Dazs: Äah
Premiered on: When the Game Stands Tall, FX
Häagen-Dazs data for the last 30 days
Impressions: 307,627,437 (14% of industry)
Est. TV Spend: $2,072,229 (10% of industry)
Attention Score: 94.20
Attention Index: 123 (23% fewer interruptions than avg.)
Kelly's Journey
Charles Schwab: Kelly's Journey
Premiered on: In Search of Monsters, Travel
Charles Schwab data for the last 30 days
Impressions: 225,932,907 (4% of industry)
Est. TV Spend: $3,102,111 (6% of industry)
Attention Score: 91.77
Attention Index: 101 (1% fewer interruptions than avg.)
Those Who Truly Love the Game
Zurich Insurance Group: Those Who Truly Love the Game
Premiered on: PGA Tour Classic, CBS Sports
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Kerry Washington Fights Stubborn Mascara Smudges
Neutrogena: Kerry Washington Fights Stubborn Mascara Smudges
Premiered on: The Late Show With Stephen Colbert, CBS
Neutrogena data for the last 30 days
Impressions: 985,106,897 (11% of industry)
Est. TV Spend: $9,646,570 (12% of industry)
Attention Score: 91.92
Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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