Watch the newest commercials on TV from Apple, Facebook, Citi and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Nov. 5. A few highlights: Apple promotes its Apple TV+ original series “Helpsters,” “Ghost Writer” and “Snoopy in Space.” Fozzie Bear and his mom help Facebook hype the video calling capabilities of its Portal smart display (a version of this spot debuted online on Oct. 31). And a woman chooses a sweet, subtle way to reveal that she’s pregnant in a snow-filled Citi ad. Today's TV Ad Highlights Data provided by iSpot.tv Citi: First Snow Premiered on: CSI: Crime Scene Investigation, USA Network Citi data for the last 30 days Impressions: 82,329,921 (2% of industry) Est. TV Spend: $981,476 (2% of industry) Attention Score: 91.38 Attention Index: 45 (55% more interruptions than avg.) Boeing: Thank You Veterans Premiered on: Morning Joe, MSNBC Boeing data for the last 30 days Impressions: 4,575,887 (<1% of industry) Est. TV Spend: $104,480 (1% of industry) Attention Score: 92.84 Attention Index: 89 (11% more interruptions than avg.) Portal from Facebook: Wocka Wocka Mama Premiered on: The Walking Dead, AMC Portal from Facebook data for the last 30 days Impressions: 701,697,960 (22% of industry) Est. TV Spend: $21,818,124 (29% of industry) Attention Score: 91.41 Attention Index: 69 (31% more interruptions than avg.) U.S. Bank: Pullman Community Premiered on: CBS This Morning, CBS U.S. Bank data for the last 30 days Impressions: 154,391,220 (3% of industry) Est. TV Spend: $5,127,443 (7% of industry) Attention Score: 97.58 Attention Index: 151 (51% fewer interruptions than avg.) Apple TV+: Ghost Writer, Helpsters and Snoopy in Space Premiered on: NFL Live, ESPN Apple TV+ data for the last 30 days Impressions: 1,231,931,722 (17% of industry) Est. TV Spend: $26,565,792 (23% of industry) Attention Score: 95.93 Attention Index: 131 (31% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Apple, Facebook, Citi and more

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