Watch the newest commercials on TV from Apple, Taco Bell, Sour Punch and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 19. A few highlights: Taco Bell hypes its Party Packs—12-pack boxes of tacos—available through Grubhub. Apple serves up a brief promo for the sci-fi series “For All Mankind,” one of the original shows coming to Apple TV+. And Sour Punch, the sour candy brand, wants you to “Embrace your punch”; that’s the tagline of the “Off to College” episode of its continuing series of “Becca & Max” ads. Today’s TV Ad Highlights Data provided by iSpot.tv Taco Bell: Bring the Party Premiered on: The Three Stooges, Independent Film (IFC) Taco Bell data for the last 30 days Impressions: 3,949,218,513 (14% of industry) Est. TV Spend: $35,677,170 (12% of industry) Attention Score: 95.70 Attention Index: 130 (30% fewer interruptions than avg.) Apple TV: For All Mankind Premiered on: NFL Football, NFL Network Apple TV data for the last 30 days Impressions: 31,607,092 (1% of industry) Est. TV Spend: $412,799 (1% of industry) Attention Score: 72.50 Attention Index: 18 (82% more interruptions than avg.) PlayStation: Call of Duty: Modern Warfare: Seismic Shift Premiered on: NFL Football, NFL Network PlayStation data for the last 30 days Impressions: 26,905,768 (2% of industry) Est. TV Spend: $359,800 (1% of industry) Attention Score: 95.58 Attention Index: 108 (8% fewer interruptions than avg.) Sour Punch: Max & Becca: Part 3 Premiered on: Give A Dog A Home Live!, Animal Planet Sour Punch data for the last 30 days Impressions: 30,133,425 (<1% of industry) Est. TV Spend: $64,111 (<1% of industry) Attention Score: 94.89 Attention Index: 118 (18% fewer interruptions than avg.) Personal Capital: 360-Degree View Premiered on: Duck Dynasty, FYI Personal Capital data for the last 30 days Impressions: 94,462,054 (2% of industry) Est. TV Spend: $1,512,277 (3% of industry) Attention Score: 86.49 Attention Index: 44 (56% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Apple, Taco Bell, Sour Punch and more

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