Watch the newest commercials on TV from Audible, IHOP, Geico and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 22. A few highlights: IHOP hypes its new $6.99 chicken-and-pancakes menu offering. In Geico’s latest, a corporate boardroom gets treated to a rendition of Whitesnake’s “Here I Go Again” as an executive drifts off into a motorcycle-related reverie. And Mindy Kaling helps Audible promote its Audible Escape subscription plan for fans of love stories. Today’s TV Ad Highlights Data provided by iSpot.tv GEICO: Boardroom Premiered on: CBS Overnight News, CBS GEICO data for the last 30 days Impressions: 4,151,399,924 (17% of industry) Est. TV Spend: $73,916,410 (22% of industry) Attention Score: 92.30 Attention Index: 121 (21% fewer interruptions than avg.) Progressive: Jamie Abroad Premiered on: G.I. Joe: A Real American Hero, Discovery Family Channel Progressive data for the last 30 days Impressions: 3,184,686,156 (13% of industry) Est. TV Spend: $53,664,949 (16% of industry) Attention Score: 90.64 Attention Index: 104 (4% fewer interruptions than avg.) Audible Inc.: All the Love Stories You Love Premiered on: The Bachelorette, ABC Audible Inc. data for the last 30 days Impressions: 117,799,047 (6% of industry) Est. TV Spend: $1,295,971 (11% of industry) Attention Score: 94.82 Attention Index: 138 (38% fewer interruptions than avg.) IHOP: Trojan Chicken Premiered on: Everything Eichler, The Sportsman Channel IHOP data for the last 30 days Impressions: 734,316,310 (9% of industry) Est. TV Spend: $5,777,541 (9% of industry) Attention Score: 93.32 Attention Index: 124 (24% fewer interruptions than avg.) Corona Premier: Jukebox Premiered on: Squawk Box, CNBC Corona Premier data for the last 30 days Impressions: 525,233,751 (5% of industry) Est. TV Spend: $7,033,211 (7% of industry) Attention Score: 85.74 Attention Index: 51 (49% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Audible, IHOP, Geico and more

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