Hot Spots
Watch the newest commercials on TV from CarGurus, Sunbasket, Coca-Cola and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: CarGurus wants you to know that only 30% of the cars it lists earn its highest ratings. Sunbasket promotes its subscription meal kits with a little help from a hunky farmer. And Coca-Cola hypes “unbelievably delicious” Coca-Cola Zero Sugar in the middle of an alien invasion.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Everybody Loves Raymond, TBS
Coca-Cola Zero Sugar data for the last 30 days
Impressions:
340,960,765
(14% of industry)
Est. TV Spend:
$5,913,239
(8% of industry)
Attention Score: 91.99
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Hogan's Heroes, SundanceTV
Sunbasket data for the last 30 days
Impressions:
105,348,202
(2% of industry)
Est. TV Spend:
$417,478
(1% of industry)
Attention Score: 95.89
Attention Index: 141 (41% fewer interruptions than avg.)
Premiered on: Martin, VH1
CarGurus data for the last 30 days
Impressions:
520,193,360
(9% of industry)
Est. TV Spend:
$3,980,767
(7% of industry)
Attention Score: 94.11
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Australian Open Encore, Tennis Channel
Discover Card data for the last 30 days
Impressions:
680,569,961
(22% of industry)
Est. TV Spend:
$11,491,895
(19% of industry)
Attention Score: 93.91
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: Ridiculousness, MTV
Carl's Jr. data for the last 30 days
Impressions:
232,614,047
(1% of industry)
Est. TV Spend:
$293,538
(<1% of industry)
Attention Score: 94.27
Attention Index: 124 (24% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
