Watch the newest commercials on TV from Chewy, BMW, Chime and more

By Ad Age and Creativity Staff. Published on November 11, 2020.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Chewy reminds you to get your favorite pets gifts this holiday. BMW promotes its Road Home Sales Event. And rapper 21 Savage explains that he’s teamed up with Chime on a scholarship program for high school students.

Today's TV Ad Highlights

Data provided by iSpot.tv

Etsy: Gift Like You Mean It: Shiori

Premiered on: MSNBC Live With Stephanie Ruhle, MSNBC

Etsy data for the last 30 days

Impressions: 1,077,808,730 (11% of industry)

Est. TV Spend: $8,051,971 (7% of industry)

Attention Score: 94.25

Attention Index: 118 (18% fewer interruptions than avg.)

Kohl's: Give With All Your Heart

Premiered on: PAW Patrol, Nick Jr.

Kohl's data for the last 30 days

Impressions: 1,862,117,106 (17% of industry)

Est. TV Spend: $14,714,922 (10% of industry)

Attention Score: 91.58

Attention Index: 108 (8% fewer interruptions than avg.)

Chewy.com: Holiday Traditions: All the Moments

Premiered on: The Twilight Zone, SYFY

Chewy.com data for the last 30 days

Impressions: 1,716,346,820 (56% of industry)

Est. TV Spend: $14,479,732 (50% of industry)

Attention Score: 94.11

Attention Index: 120 (20% fewer interruptions than avg.)

BMW: Road Home Sales Event: Celebrate the Journey Home

Premiered on: Center Court, Tennis Channel

BMW data for the last 30 days

Impressions: 334,414,906 (1% of industry)

Est. TV Spend: $1,882,588 (<1% of industry)

Attention Score: 94.40

Attention Index: 151 (51% fewer interruptions than avg.)

Chime: Bank Account Campaign

Premiered on: Coming to America, VH1

Chime data for the last 30 days

Impressions: 630,130,335 (16% of industry)

Est. TV Spend: $6,004,890 (9% of industry)

Attention Score: 91.77

Attention Index: 94 (6% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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Ad Age and Creativity Staff

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Watch the newest commercials on TV from Chewy, BMW, Chime and more

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