Watch the newest commercials on TV from Coke, Hims, CarMax and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on April 30. Coke says that Coca-Cola Zero Sugar is “not magic... it just tastes like it.” Hims, the company that sells treatments for hair loss and erectile dysfunction online, serves up a simple branding spot that features exuberant dance action in a New York City subway station. And CarMax says that “helping people is what CarMax people are all about.” Today's TV Ad Highlights Data provided by iSpot.tv Coca-Cola Zero Sugar: It's Not Magic Premiered on: Bless This Mess, ABC Coca-Cola Zero Sugar data for the last 30 days Impressions: 53,938,830 (1% of industry) Est. TV Spend: $1,505,179 (2% of industry) Attention Score: 92.79 Attention Index: 100 (0% fewer interruptions than avg.) Hims: Dance Premiered on: NBA Basketball, TNT Hims data for the last 30 days Impressions: 137,628,466 (27% of industry) Est. TV Spend: $1,753,794 (40% of industry) Attention Score: 87.26 Attention Index: 123 (23% fewer interruptions than avg.) CarMax: Crackers Premiered on: Good Morning America, ABC CarMax data for the last 30 days Impressions: 592,013,217 (17% of industry) Est. TV Spend: $6,053,805 (16% of industry) Attention Score: 92.01 Attention Index: 91 (9% more interruptions than avg.) Carvana: Online Means Savings Premiered on: Star Trek: Voyager, BBC America Carvana data for the last 30 days Impressions: 779,140,743 (22% of industry) Est. TV Spend: $8,497,165 (22% of industry) Attention Score: 94.78 Attention Index: 128 (28% fewer interruptions than avg.) Kohl's: Friends and Family Sale: Savings Add Up: Earring and Pendant Sets & PJ Sets Premiered on: The Shack, Lifetime Kohl's data for the last 30 days Impressions: 2,555,831,193 (20% of industry) Est. TV Spend: $24,167,435 (20% of industry) Attention Score: 92.38 Attention Index: 125 (25% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Coke, Hims, CarMax and more

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