Hot Spots
Watch the newest commercials on TV from Dole, Bud Light Seltzer, Geico and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: In a spot for Dole Fruit Bowls, a couple with kids attempt a “normal-ish” date night out. Another couple, in the latest punny ad from Geico, talk about the terrible problem they have with the pipes in their new home. And Budweiser hypes new Bud Light Seltzer Lemonade with a little help from a vindictive granny.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, FOX
Ford data for the last 30 days
Impressions:
3,201,617,004
(8% of industry)
Est. TV Spend:
$57,348,015
(9% of industry)
Attention Score: 93.12
Attention Index: 134 (34% fewer interruptions than avg.)
Premiered on: NFL Football, CBS
Bud Light Seltzer data for the last 30 days
Impressions:
600,002,255
(7% of industry)
Est. TV Spend:
$9,993,132
(6% of industry)
Attention Score: 89.94
Attention Index: 71 (29% more interruptions than avg.)
Premiered on: NFL Football, CBS
GEICO data for the last 30 days
Impressions:
7,927,621,888
(22% of industry)
Est. TV Spend:
$173,963,959
(26% of industry)
Attention Score: 89.32
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Entertainment Tonight, ABC
Frontier Communications data for the last 30 days
Impressions:
55,255,255
(1% of industry)
Est. TV Spend:
$210,428
(1% of industry)
Attention Score: 91.45
Attention Index: 60 (40% more interruptions than avg.)
Premiered on: Little House on the Prairie, UP TV
Dole data for the last 30 days
Impressions:
12,695,794
(1% of industry)
Est. TV Spend:
$105,104
(1% of industry)
Attention Score: 95.48
Attention Index: 115 (15% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
