Watch the newest commercials on TV from Facebook, Hulu, Adidas and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (May 31-June 2). A few highlights: Facebook shows seemingly random people all singing the Marc Cohn classic “Walking in Memphis” in a spot that promotes private Facebook groups (in this case, a group for homesick Memphians). Phoenix Suns guard Devin Booker helps Hulu hype its live sports offerings. And Adidas serves up scenes of people using and abusing their Adidas kicks in a spot with the tagline “Made with care, worn without.” Today’s TV Ad Highlights Data provided by iSpot.tv adidas: Worn Without Care Premiered on: Jimmy Kimmel Live, ABC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Book of the Month: The Subscription You’ll Feel Good About Premiered on: Paranormal State, FYI No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Facebook: Memphis in May Premiered on: Late Night With Seth Meyers, NBC Facebook data for the last 30 days Impressions: 487,737,733 (19% of industry) Est. TV Spend: $12,191,128 (35% of industry) Attention Score: 90.68 Attention Index: 93 (7% more interruptions than avg.) Hulu: Hulu Has Live Sports Premiered on: The Last O.G., TBS Hulu data for the last 30 days Impressions: 447,956,383 (14% of industry) Est. TV Spend: $5,189,117 (14% of industry) Attention Score: 91.96 Attention Index: 110 (10% fewer interruptions than avg.) Squanch Games: Trover Saves the Universe: Another Day in Paradise Premiered on: Robot Chicken, Adult Swim No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Facebook, Hulu, Adidas and more

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