Watch the newest commercials on TV from FedEx, Paycom, Uber and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (April 10-12). A few highlights: “Thank you for not riding with Uber,” an announcer says in a quarantine-themed Uber commercial. (Ann-Christine Diaz has the backstory on the campaign.) Paycom, the payroll and HR technology provider, says that “Soon, life will move forward.” And a FedEx driver says that “What we do here is very important to people’s lives every single day.” Today's TV Ad Highlights Data provided by iSpot.tv Uber: Thank You For Not Riding Premiered on: Meet the Press, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Rocket Mortgage: Everyone Knows a Hero Premiered on: Ripley's Believe It or Not!, Travel Rocket Mortgage data for the last 30 days Impressions: 874,258,701 (20% of industry) Est. TV Spend: $15,209,461 (34% of industry) Attention Score: 90.88 Attention Index: 66 (34% more interruptions than avg.) FedEx: Strength Premiered on: Jesus Christ Superstar Live in Concert, NBC FedEx data for the last 30 days Impressions: 25,042,280 (2% of industry) Est. TV Spend: $1,550,607 (15% of industry) Attention Score: 89.84 Attention Index: 83 (17% more interruptions than avg.) Dove: Courage Is Beautiful Premiered on: CBS This Morning, CBS Dove data for the last 30 days Impressions: 560,619,114 (20% of industry) Est. TV Spend: $5,248,176 (18% of industry) Attention Score: 87.15 Attention Index: 57 (43% more interruptions than avg.) Paycom: We'll See You Real Soon Premiered on: Along Came a Spider, BBC America Paycom data for the last 30 days Impressions: 206,811,392 (7% of industry) Est. TV Spend: $1,258,065 (8% of industry) Attention Score: 95.76 Attention Index: 136 (36% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from FedEx, Paycom, Uber and more

Featured Stories