Watch the newest commercials on TV from Fellowes, AT&T, Goldfish and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: NBA players Boban Marjanović and Tobias Harris star in another of a series of spots for Goldfish snack crackers. AT&T says it “keeps kids and teachers connected, so the learning never stops.” And Fellowes wants you to know that its line of air purifiers capture 99.99% of airborne coronavirus. Today's TV Ad Highlights Data provided by iSpot.tv Goldfish: Go for the Handful: Boban Bag Premiered on: Little House on the Prairie, UP TV Goldfish data for the last 30 days Impressions: 642,024,176 (7% of industry) Est. TV Spend: $2,659,578 (6% of industry) Interruption Rate: 1.23% Attention Index: 99 (1% more interruptions than avg.) IBM Cloud: Behind the Scenes Premiered on: Expedition Unknown, Discovery Channel IBM Cloud data for the last 30 days Impressions: 417,364,671 (52% of industry) Est. TV Spend: $7,122,735 (79% of industry) Interruption Rate: 2.30% Attention Index: 98 (2% more interruptions than avg.) Manly Bands: Ring of Virtue Premiered on: How Did They Build That?, Smithsonian Manly Bands data for the last 30 days Impressions: 67,946,355 (3% of industry) Est. TV Spend: $284,996 (3% of industry) Interruption Rate: 1.35% Attention Index: 99 (1% more interruptions than avg.) AT&T Internet: Connect & Learn Premiered on: Wednesday at The Masters, ESPN AT&T Internet data for the last 30 days Impressions: 272,122,514 (6% of industry) Est. TV Spend: $993,806 (6% of industry) Interruption Rate: 2.57% Attention Index: 98 (2% more interruptions than avg.) Fellowes: Work From Work Premiered on: ONE On TNT 1, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials on TV from Fellowes, AT&T, Goldfish and more

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