Hot Spots

Watch the newest commercials on TV from GMC, AT&T, P&G and more

By Ad Age and Creativity Staff. Published on March 30, 2021.
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Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: GMC hypes the big reveal of the Hummer EV SUV set for April 3. NBA legend David Robinson makes a cameo appearance in an AT&T spot to help make a point about network security. And P&G wants us to take in “the full picture of Black life.” (Ad Age’s Jack Neff has the backstory: “Why Procter & Gamble is putting more money behind Black creators and media.”)

Today's TV Ad Highlights

Data provided by iSpot.tv
Widen the Screen
Procter & Gamble: Widen the Screen
Premiered on: 52nd Annual NAACP Image Awards, CBS
Procter & Gamble data for the last 30 days
Impressions: 23,225,634 (1% of industry)
Est. TV Spend: $596,849 (3% of industry)
Interruption Rate: 7.45%
Attention Index: 95 (5% more interruptions than avg.)
Storm
GMC: Storm
Premiered on: FOX and Friends Saturday, Fox News
GMC data for the last 30 days
Impressions: 1,055,119,287 (3% of industry)
Est. TV Spend: $17,801,292 (7% of industry)
Interruption Rate: 3.07%
Attention Index: 97 (3% more interruptions than avg.)
One Upper
Tostitos: One Upper
Premiered on: Weird Wonders, BBC America
Tostitos data for the last 30 days
Impressions: 416,986,188 (5% of industry)
Est. TV Spend: $1,979,617 (4% of industry)
Interruption Rate: 1.26%
Attention Index: 99 (1% more interruptions than avg.)
Fish Brand: Mia's Sushi Bar
Vistaprint: Fish Brand: Mia's Sushi Bar
Premiered on: Saturday Night Live, NBC
Vistaprint data for the last 30 days
Impressions: 2,997,945 (<1% of industry)
Est. TV Spend: $62,081 (<1% of industry)
Interruption Rate: 2.13%
Attention Index: 97 (3% more interruptions than avg.)
Security Threat: Mask
AT&T Wireless: Security Threat: Mask
Premiered on: College Basketball, CBS
AT&T Wireless data for the last 30 days
Impressions: 1,528,476,305 (10% of industry)
Est. TV Spend: $49,506,119 (31% of industry)
Interruption Rate: 3.19%
Attention Index: 97 (3% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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