Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Qatar Airways calls itself “the world’s most experienced airline for passenger safety.” Google promotes its suite of “free tools to help millions of businesses adapt” at g.co/smallbusiness. And Michelob hypes Ultra Pure Gold, its organic light beer. (Some earlier context on the line extension from Ad Age’s E.J. Schultz in January: “Michelob Ultra pledges support for organic farming via Pure Gold Super Bowl spot.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Good Morning America, ABC
Google data for the last 30 days
Impressions:
14,339,830
(1% of industry)
Est. TV Spend:
$398,467
(5% of industry)
Attention Score: 97.53
Attention Index: 154 (54% fewer interruptions than avg.)
Premiered on: The Herd with Colin Cowherd, Fox Sports 1
Corona Extra data for the last 30 days
Impressions:
178,772,645
(2% of industry)
Est. TV Spend:
$3,893,611
(4% of industry)
Attention Score: 91.62
Attention Index: 71 (29% more interruptions than avg.)
Premiered on: MasterChef, FOX
Michelob data for the last 30 days
Impressions:
628,851,503
(8% of industry)
Est. TV Spend:
$7,334,410
(8% of industry)
Attention Score: 92.81
Attention Index: 82 (18% more interruptions than avg.)
Premiered on: Early Start With Christine Romans and Laura Jarrett, CNN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: What's Happening!!, TV ONE
Edible Arrangements data for the last 30 days
Impressions:
181,362,071
(8% of industry)
Est. TV Spend:
$1,166,536
(7% of industry)
Attention Score: 96.59
Attention Index: 115 (15% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
