Watch the newest commercials on TV from Google, Starbucks, McDonald’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 2. A few highlights: McDonald’s serves up a sweet, feel-good spot with the tagline “There’s a little good around every corner” to promote its McCafé offerings. Starbucks wants you to know about one of its new flavored coffee creamers that was “inspired by the Caramel Macchiato you love.” And a fierce guard dog scares off an intruder (well, actually just a squirrel) with a little help from Google Nest Hub. Today’s TV Ad Highlights Data provided by iSpot.tv Hilton Hotels Worldwide: Something Amazing Premiered on: Early Today, NBC Hilton Hotels Worldwide data for the last 30 days Impressions: 523,914,612 (16% of industry) Est. TV Spend: $6,718,351 (21% of industry) Attention Score: 95.08 Attention Index: 104 (4% fewer interruptions than avg.) McDonald's: Good is Just Around the Corner Premiered on: Penn & Teller: Fool Us, CW McDonald's data for the last 30 days Impressions: 2,645,434,836 (11% of industry) Est. TV Spend: $41,413,216 (17% of industry) Attention Score: 91.26 Attention Index: 76 (24% more interruptions than avg.) Starbucks (Beverages): Your Favorites Come to Life Premiered on: The Midwife's Deception, Lifetime Movies Starbucks (Beverages) data for the last 30 days Impressions: 831,724,291 (25% of industry) Est. TV Spend: $7,428,283 (26% of industry) Attention Score: 95.22 Attention Index: 93 (7% more interruptions than avg.) Google Nest: Animals Premiered on: Jaws 2, AMC Google Nest data for the last 30 days Impressions: 738,388,899 (52% of industry) Est. TV Spend: $7,130,070 (39% of industry) Attention Score: 84.32 Attention Index: 72 (28% more interruptions than avg.) Amazon Prime: Room to Entertain Premiered on: Uncovered: The McMartin Family Trials, OXYGEN Amazon Prime data for the last 30 days Impressions: 1,029,014,341 (16% of industry) Est. TV Spend: $21,731,563 (30% of industry) Attention Score: 94.85 Attention Index: 110 (10% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Google, Starbucks, McDonald’s and more

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