Watch the newest commercials on TV from Hint, Air Wick, Bassett and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Some very bored firefighters help hype Hint, the flavored water brand. Air Wick wants you to know that it’s partnering with the World Wildlife Fund to help reseed one billion square feet of wildflower and grassland habitats; the spots below are 15- and 30-second TV cuts of an ad that debuted on YouTube in a 60-second version on March 10. (Ad Age’s I-Hsien Sherwood has the backstory on the campaign.) And Bassett, the furniture maker, explains why a BenchMade table “is not just a table.” Today's TV Ad Highlights Data provided by iSpot.tv Hint: Firehose Premiered on: Below Deck, BRAVO Hint data for the last 30 days Impressions: 125,412,664 (8% of industry) Est. TV Spend: $1,310,224 (10% of industry) Interruption Rate: 2.01% Attention Index: 98 (2% more interruptions than avg.) Air Wick: One Square Foot Premiered on: Impractical Jokers, CW Air Wick data for the last 30 days Impressions: 670,525,819 (7% of industry) Est. TV Spend: $3,879,854 (4% of industry) Interruption Rate: 1.00% Attention Index: 99 (1% more interruptions than avg.) Kohl's: Family Fun: 20% off and Kohl's Cash Premiered on: The Cosby Show, TV ONE Kohl's data for the last 30 days Impressions: 2,401,658,977 (25% of industry) Est. TV Spend: $21,755,798 (21% of industry) Interruption Rate: 1.22% Attention Index: 99 (1% more interruptions than avg.) Bassett: The Makers Event: Save 30% on BenchMade Premiered on: Live with Kelly and Ryan, ABC Bassett data for the last 30 days Impressions: 5,838,709 (<1% of industry) Est. TV Spend: $346,875 (1% of industry) Interruption Rate: 1.96% Attention Index: 97 (3% more interruptions than avg.) Air Wick: One Square Foot: Wildflowers Premiered on: America This Morning, ABC Air Wick data for the last 30 days Impressions: 670,525,819 (7% of industry) Est. TV Spend: $3,879,854 (4% of industry) Interruption Rate: 1.00% Attention Index: 99 (1% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials on TV from Hint, Air Wick, Bassett and more

Featured Stories