Hot Spots

Watch the newest commercials on TV from The Home Depot, McDonald’s, Square and more

By Ad Age and Creativity Staff. Published on August 26, 2020.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: The Home Depot promotes its Labor Day sale (yes, already). McDonald’s hypes its current “Buy One, Get One for $1” deal on select menu items. And Square has Nate Hybl, the owner of Atlanta restaurant chain Gusto, talk about the challenges of entrepreneurship during the pandemic as part of a series it’s sharing at square.com/stories.

Today's TV Ad Highlights

Data provided by iSpot.tv

Square: Nate Hybl: Gusto!

Premiered on: Good Morning America, ABC

Square data for the last 30 days

Impressions: 270,445,813 (5% of industry)

Est. TV Spend: $3,956,790 (7% of industry)

Attention Score: 92.02

Attention Index: 104 (4% fewer interruptions than avg.)

FanDuel: Helping Tony

Premiered on: Inside the NBA, NBA TV

FanDuel data for the last 30 days

Impressions: 652,363,616 (17% of industry)

Est. TV Spend: $4,648,109 (8% of industry)

Attention Score: 86.88

Attention Index: 51 (49% more interruptions than avg.)

The Home Depot: Labor Day Savings: You Did This

Premiered on: SportsCenter, ESPN

The Home Depot data for the last 30 days

Impressions: 248,333,476 (6% of industry)

Est. TV Spend: $4,877,370 (15% of industry)

Attention Score: 95.13

Attention Index: 97 (3% more interruptions than avg.)

DraftKings: The Land of Fantasy Millions: Basketball Playoffs

Premiered on: The Twilight Zone, SYFY

DraftKings data for the last 30 days

Impressions: 873,949,863 (23% of industry)

Est. TV Spend: $12,724,053 (22% of industry)

Attention Score: 94.46

Attention Index: 117 (17% fewer interruptions than avg.)

McDonald's: Everyday Value

Premiered on: MLB Baseball, MLB Network

McDonald's data for the last 30 days

Impressions: 4,378,088,490 (15% of industry)

Est. TV Spend: $43,311,993 (17% of industry)

Attention Score: 88.20

Attention Index: 67 (33% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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Ad Age and Creativity Staff

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Watch the newest commercials on TV from The Home Depot, McDonald’s, Square and more

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