Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (March 20-22).
As we’ve noted in recent editions of Hot Spots, marketers are increasingly starting to introduce ads that acknowledge the coronavirus pandemic. In this batch, for instance, Hyundai says that it will cover new buyers’ monthly payments for up to six months “in the event you lose your job this year due to COVID-19.” Burger King wants you to know about the contactless payment protocol it’s instituted at its drive-thrus. And in a commercial focused on the hardships faced by restaurants right now, DoorDash says that “while the doors may be closed, the kitchens are open for delivery.”
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
