Watch the newest commercials on TV from Ikea, PetSmart, Adobe and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Adobe serves up a fresh 60-second TV cut of an ad that promotes the creative potential of its Adobe Premiere Pro software. (Ad Age’s Alexandra Jardine has the backstory—and the 75-second version of the spot: “A night at home becomes a magical adventure via Adobe’s edit tool.”) Devoted humans serenade their beloved pets in a PetSmart commercial with the tagline “Anything for Pets.” And an earnest, enthusiastic robot bent on saving the planet stars in the latest from Ikea. Today's TV Ad Highlights Data provided by iSpot.tv PetSmart: Anything for Pets Premiered on: Dateline: Secrets Uncovered, OXYGEN Brand Overview for Last 30 Days Impressions: 2,189,723 (<1% of industry) Est. TV Spend: $1,155 (<1% of industry) Interruption Rate: 0.45% Attention Index: 95 (5% more interruptions than avg.) FreeStyle: Now You Know Premiered on: Beyond the Tank, CNBC Brand Overview for Last 30 Days Impressions: 1,150,917,572 (54% of industry) Est. TV Spend: $6,644,562 (54% of industry) Interruption Rate: 2.21% Attention Index: 98 (2% more interruptions than avg.) IKEA: Small Decisions Make a World of Difference: Robots Premiered on: Beyond the Tank, CNBC Brand Overview for Last 30 Days Impressions: 37,413,251 (1% of industry) Est. TV Spend: $208,036 (2% of industry) Interruption Rate: 1.42% Attention Index: 98 (2% more interruptions than avg.) Adobe: Edited by Me Premiered on: Family Guy, Adult Swim Brand Overview for Last 30 Days Impressions: 52,972,214 (2% of industry) Est. TV Spend: $642,834 (4% of industry) Interruption Rate: 5.38% Attention Index: 95 (5% more interruptions than avg.) CarMax: Things We Don't Need to Experience Again Premiered on: Inside the NBA, NBA TV Brand Overview for Last 30 Days Impressions: 672,853,922 (14% of industry) Est. TV Spend: $3,888,233 (16% of industry) Interruption Rate: 1.42% Attention Index: 98 (2% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials on TV from Ikea, PetSmart, Adobe and more

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