Watch the newest commercials on TV from KFC, Clorox, Ford and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on March 18. As we’ve noted in previous editions of Hot Spots this week, it’s been surreal to watch certain ads as the U.S. continues to react to the coronavirus pandemic—particularly those with scenes of happy people frollicking not only in public, but in close proximity. Marketers, though, are increasingly starting to release creative that (directly or indirectly) acknowledges the global coronavirus pandemic, as seen in today’s batch of spots. KFC, for instance, promotes free delivery of its $20 Fill Ups combo meals, and also notes that its drive-thrus are open. Clorox offers tips on “fighting germs.” And Ford says “we’re here to help lend a hand”—to people having trouble making vehicle payments—with its Ford Credit Support program. (E.J. Schultz previewed the campaign on Monday: “Ford pulls national vehicle ads, replacing them with a coronavirus-response campaign.”) Today's TV Ad Highlights Data provided by iSpot.tv Ford: Built to Lend a Hand Premiered on: What's Happening Now!!, TV ONE Ford data for the last 30 days Impressions: 2,618,657,899 (8% of industry) Est. TV Spend: $21,968,290 (7% of industry) Attention Score: 93.04 Attention Index: 116 (16% fewer interruptions than avg.) Clorox: Help Spread Protection Premiered on: Charmed, TNT Clorox data for the last 30 days Impressions: 919,597,367 (8% of industry) Est. TV Spend: $6,863,738 (8% of industry) Attention Score: 93.62 Attention Index: 92 (8% more interruptions than avg.) Burger King: Wait Until You Try It For Free Premiered on: SportsCenter With Scott Van Pelt, ESPN Burger King data for the last 30 days Impressions: 2,205,714,631 (9% of industry) Est. TV Spend: $19,729,406 (8% of industry) Attention Score: 96.07 Attention Index: 137 (37% fewer interruptions than avg.) KFC: Holy Buckets: Free Delivery Premiered on: SportsCenter Special, ESPN KFC data for the last 30 days Impressions: 1,476,437,609 (6% of industry) Est. TV Spend: $17,761,713 (7% of industry) Attention Score: 91.96 Attention Index: 77 (23% more interruptions than avg.) AllerLife: Allergy Dietary Supplements Premiered on: College Basketball, CBS Sports No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industrys. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from KFC, Clorox, Ford and more

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