Hot Spots
Watch the newest commercials on TV from New Balance, Sylvania, Lego and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 30.
A few highlights: Hurdler and sprinter Sydney McLaughlin and distance runner Boris Berian help New Balance hype its new FuelCell trainers. Lego serves up another in its series of endearing “Rebuild the World” spots. And Sylvania wants you to replace the headlights in your car with “whiter, brighter Sylvania bulbs” for safety’s sake.
Today’s TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Get Up, ESPN
New Balance data for the last 30 days
Impressions:
14,321,982
(1% of industry)
Est. TV Spend:
$96,828
(1% of industry)
Attention Score: 93.15
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: The Weather Channel LIVE, Weather Channel
Sylvania data for the last 30 days
Impressions:
1,911,623
(<1% of industry)
Est. TV Spend:
$554
(<1% of industry)
Attention Score: 96.38
Attention Index: 151 (51% fewer interruptions than avg.)
Premiered on: 2019 World Series, FOX
MLB Shop data for the last 30 days
Impressions:
97,129,827
(5% of industry)
Est. TV Spend:
$3,842,718
(14% of industry)
Attention Score: 94.44
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: 2019 World Series, FOX
LEGO data for the last 30 days
Impressions:
645,455,879
(5% of industry)
Est. TV Spend:
$11,459,310
(7% of industry)
Attention Score: 95.25
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: The Fresh Prince of Bel-Air, BET
Zaxby's data for the last 30 days
Impressions:
194,742,393
(1% of industry)
Est. TV Spend:
$991,883
(<1% of industry)
Attention Score: 77.61
Attention Index: 25 (75% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
