Hot Spots
Watch the newest commercials on TV from PayPal, Nintendo, Liberty Mutual and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: A doting father uses PayPal to shop for his daughter as she rehearses for a performance of “The Nutcracker.” Brie Larson plays some of her favorite Nintendo Switch games. And Liberty Mutual serves up a (faux) nostalgic holiday spot.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Ugly Truth, E!
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: A Christmas to Remember, Hallmark Movies & Mysteries
Symetra data for the last 30 days
Impressions:
551,014
(<1% of industry)
Est. TV Spend:
$2,090
(<1% of industry)
Attention Score: 75.39
Attention Index: 49 (51% more interruptions than avg.)
Premiered on: That White People S..., Fuse
Liberty Mutual data for the last 30 days
Impressions:
5,073,392,828
(18% of industry)
Est. TV Spend:
$41,380,613
(8% of industry)
Attention Score: 84.49
Attention Index: 75 (25% more interruptions than avg.)
Premiered on: Chicago Fire, NBC
Nintendo data for the last 30 days
Impressions:
291,022,820
(19% of industry)
Est. TV Spend:
$5,901,764
(14% of industry)
Attention Score: 92.01
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: The Andy Griffith Show, SundanceTV
Guinness data for the last 30 days
Impressions:
96,925,931
(2% of industry)
Est. TV Spend:
$1,745,733
(2% of industry)
Attention Score: 93.04
Attention Index: 106 (6% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
