Hot Spots

Watch the newest commercials on TV from PayPal, Nintendo, Liberty Mutual and more

By Ad Age and Creativity Staff. Published on November 25, 2020.
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Watch the newest commercials from TurboTax, Gobble, Hallmark and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: A doting father uses PayPal to shop for his daughter as she rehearses for a performance of “The Nutcracker.” Brie Larson plays some of her favorite Nintendo Switch games. And Liberty Mutual serves up a (faux) nostalgic holiday spot.

Today's TV Ad Highlights

Data provided by iSpot.tv
Make It One to Remember
PayPal: Make It One to Remember
Premiered on: The Ugly Truth, E!
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Teammates
Symetra: Teammates
Premiered on: A Christmas to Remember, Hallmark Movies & Mysteries
Symetra data for the last 30 days
Impressions: 551,014 (<1% of industry)
Est. TV Spend: $2,090 (<1% of industry)
Attention Score: 75.39
Attention Index: 49 (51% more interruptions than avg.)
Something To Help You Remember: Nostalgia
Liberty Mutual: Something To Help You Remember: Nostalgia
Premiered on: That White People S..., Fuse
Liberty Mutual data for the last 30 days
Impressions: 5,073,392,828 (18% of industry)
Est. TV Spend: $41,380,613 (8% of industry)
Attention Score: 84.49
Attention Index: 75 (25% more interruptions than avg.)
Brie Larson Plays Her Favorite Nintendo Switch Games
Nintendo: Brie Larson Plays Her Favorite Nintendo Switch Games
Premiered on: Chicago Fire, NBC
Nintendo data for the last 30 days
Impressions: 291,022,820 (19% of industry)
Est. TV Spend: $5,901,764 (14% of industry)
Attention Score: 92.01
Attention Index: 103 (3% fewer interruptions than avg.)
More Than a Ball, More Than a Beer
Guinness: More Than a Ball, More Than a Beer
Premiered on: The Andy Griffith Show, SundanceTV
Guinness data for the last 30 days
Impressions: 96,925,931 (2% of industry)
Est. TV Spend: $1,745,733 (2% of industry)
Attention Score: 93.04
Attention Index: 106 (6% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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