Hot Spots
Watch the newest commercials on TV from SiriusXM, Etsy, Facebook and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Facebook shows how people are using Facebook Groups to keep in touch and stay together even as they stay at home. Etsy wants you to “find things that bring you joy” on its online marketplace. And SiriusXM notes that you can stream its programming for free on the SXM app through May 31.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, NFL Network
NFL data for the last 30 days
Impressions:
744,842,587
(46% of industry)
Est. TV Spend:
$12,147,025
(38% of industry)
Attention Score: 94.89
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: The Last Dance, ESPN
Facebook data for the last 30 days
Impressions:
542,539,821
(44% of industry)
Est. TV Spend:
$12,050,187
(70% of industry)
Attention Score: 91.57
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Today, NBC
Microsoft Office data for the last 30 days
Impressions:
787,197,670
(20% of industry)
Est. TV Spend:
$33,744,032
(69% of industry)
Attention Score: 92.47
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Mommy's Secret, Lifetime Movies
Etsy data for the last 30 days
Impressions:
908,436,458
(12% of industry)
Est. TV Spend:
$7,582,754
(11% of industry)
Attention Score: 96.06
Attention Index: 134 (34% fewer interruptions than avg.)
Premiered on: Parks and Recreation, E!
SiriusXM Satellite Radio data for the last 30 days
Impressions:
314,489,119
(41% of industry)
Est. TV Spend:
$1,392,127
(18% of industry)
Attention Score: 96.22
Attention Index: 153 (53% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
