Watch the newest commercials on TV from Snapchat, Kia, Grey Goose and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. Snapchat serves up an animated spot starring the Android robot and the Snapchat ghost to call attention to “the new, faster Snapchat, rebuilt just for Android.” Grey Goose advises you to “Live like you’re the special occasion,” “Live like every day is your birthday,” “Live like your song just came on” and more. And Kia sends it cars speeding across an otherworldly landscape in a commercial with the tagline “The new species of soul.” Today's TV Ad Highlights Data provided by iSpot.tv Kia: New Species Premiered on: NBA Basketball, TNT Kia data for the last 30 days Impressions: 1,008,569,795 (3% of industry) Est. TV Spend: $19,065,133 (4% of industry) Attention Score: 80.56 Attention Index: 40 (60% more interruptions than avg.) Grey Goose: Live Victoriously Premiered on: Guy's Grocery Games, Food Network No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Travelocity: A Little Wisdom: Slowing Things Down Premiered on: The Amazing Race, CBS Travelocity data for the last 30 days Impressions: 262,419,796 (4% of industry) Est. TV Spend: $2,666,992 (4% of industry) Attention Score: 95.80 Attention Index: 147 (47% fewer interruptions than avg.) Snapchat: To Android, Love Snapchat: Happy Snapping! Premiered on: Power Lunch, CNBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. ibi: Share Everything Premiered on: The Talk, CBS ibi data for the last 30 days Impressions: 7,202,835 (<1% of industry) Est. TV Spend: $50,787 (<1% of industry) Attention Score: 90.25 Attention Index: 80 (20% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Snapchat, Kia, Grey Goose and more

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