Watch the newest commercials on TV from Spectrum Mobile, State Farm, 3M and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Spectrum Mobile says it offers “no surprises—no added taxes, no hidden fees and no contracts.” Sabrina Ionescu and Chris Paul star in the latest rather meta State Farm commercial, along with cardboard cutouts of themselves—plus, of course, Jake from State Farm. And a father talks about the reassurance of knowing that his daughter, a nurse, is protected by 3M PPE. (A YouTube version of this spot debuted in May.) Today's TV Ad Highlights Data provided by iSpot.tv Coors Light: Sea Lion Premiered on: SportsCenter, ESPN Brand Overview for Last 30 Days Impressions: 334,204,268 (4% of industry) Est. TV Spend: $1,769,139 (3% of industry) Interruption Rate: 1.04% Attention Index: 99 (1% more interruptions than avg.) State Farm: Cardboard Cutouts Premiered on: SportsCenter, ESPN Brand Overview for Last 30 Days Impressions: 1,942,980,723 (7% of industry) Est. TV Spend: $15,136,107 (8% of industry) Interruption Rate: 1.94% Attention Index: 98 (2% more interruptions than avg.) PlayStation: Ratchet & Clank: Rift Apart: Another Dimension Premiered on: NBA Basketball, ABC Brand Overview for Last 30 Days Impressions: 146,909,491 (23% of industry) Est. TV Spend: $1,326,788 (33% of industry) Interruption Rate: 1.55% Attention Index: 98 (2% more interruptions than avg.) 3M: Improving Lives: A Hand To Hold Premiered on: PGA Tour Golf, CBS Brand Overview for Last 30 Days Impressions: 18,446,958 (6% of industry) Est. TV Spend: $265,347 (11% of industry) Interruption Rate: 2.88% Attention Index: 97 (3% more interruptions than avg.) Spectrum Mobile: Small Details: Airport Premiered on: To the Rescue, CW Brand Overview for Last 30 Days Impressions: 760,661,628 (6% of industry) Est. TV Spend: $584,129 (1% of industry) Interruption Rate: 5.06% Attention Index: 96 (4% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials on TV from Spectrum Mobile, State Farm, 3M and more

Featured Stories