Watch the newest commercials on TV from Starbucks, Amazon, Geico and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 29. A few highlights: In a back-to-school spot, Amazon wishes students a “Happy school year!” A (literal) gold fish (not to be confused with a goldfish) stars in a Geico commercial about boat insurance. And Starbucks hypes its “velvety smooth, sweet without sweetener, creamy without cream” Nitro Cold Brew. Today’s TV Ad Highlights Data provided by iSpot.tv Starbucks: Whoa Nitro Premiered on: Mama, Independent Film (IFC) Starbucks data for the last 30 days Impressions: 43,910,603 (<1% of industry) Est. TV Spend: $457,016 (<1% of industry) Attention Score: 92.71 Attention Index: 104 (4% fewer interruptions than avg.) Amazon: School Year Resolutions: Do More Premiered on: The Fresh Prince of Bel-Air, BET Amazon data for the last 30 days Impressions: 674,162,386 (11% of industry) Est. TV Spend: $10,401,627 (16% of industry) Attention Score: 95.57 Attention Index: 146 (46% fewer interruptions than avg.) GEICO: Goldfish Premiered on: Everybody Loves Raymond, TBS GEICO data for the last 30 days Impressions: 4,113,779,422 (18% of industry) Est. TV Spend: $73,652,461 (22% of industry) Attention Score: 91.72 Attention Index: 114 (14% fewer interruptions than avg.) Fiber One: Work Done Premiered on: Everybody Loves Raymond, TBS Fiber One data for the last 30 days Impressions: 79,598,091 (1% of industry) Est. TV Spend: $1,206,549 (2% of industry) Attention Score: 92.27 Attention Index: 88 (12% more interruptions than avg.) Cinnamon Toast Crunch: Race Premiered on: Ridiculousness, MTV Cinnamon Toast Crunch data for the last 30 days Impressions: 93,268,739 (2% of industry) Est. TV Spend: $1,266,467 (3% of industry) Attention Score: 95.17 Attention Index: 124 (24% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Starbucks, Amazon, Geico and more

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