Watch the newest commercials on TV from Subway, Apple, Verizon and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 27. A few highlights: Subway says “Ciabatta believe it!” in a spot featuring a man taking a knee to make a surprise proposal (to have lunch with him). Verizon engineer Jason Cooley talks about the challenge of restoring cellular coverage in a storm-devastated area. And Apple serves up a magical black-and-white commercial titled “Bounce” (Ad Age’s I-Hsien Sherwood offered the backstory on the spot last week: “Apple’s breathtaking AirPods ad is a feat of in-camera magic”). Today’s TV Ad Highlights Data provided by iSpot.tv Apple AirPods: Bounce Premiered on: 2019 FIFA Women's World Cup, FOX No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Quicken Loans: More Than a Lawn Premiered on: America's Cutest, Animal Planet Quicken Loans data for the last 30 days Impressions: 904,306,236 (26% of industry) Est. TV Spend: $16,087,930 (39% of industry) Attention Score: 88.16 Attention Index: 64 (36% more interruptions than avg.) Subway: Ciabatta Believe It! Premiered on: Why Him?, FX Subway data for the last 30 days Impressions: 1,109,693,644 (5% of industry) Est. TV Spend: $13,711,268 (5% of industry) Attention Score: 89.36 Attention Index: 71 (29% more interruptions than avg.) Verizon: Real Good Reasons: Engineer Jason: $650 Premiered on: FIFA Women's World Cup Live, FOX Verizon data for the last 30 days Impressions: 2,069,374,855 (16% of industry) Est. TV Spend: $35,164,447 (17% of industry) Attention Score: 92.20 Attention Index: 128 (28% fewer interruptions than avg.) Subway: Sandwich Reveal Party Premiered on: Everybody Loves Raymond, TBS Subway data for the last 30 days Impressions: 1,109,693,644 (5% of industry) Est. TV Spend: $13,711,268 (5% of industry) Attention Score: 89.36 Attention Index: 71 (29% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Subway, Apple, Verizon and more

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