Hot Spots

Watch the newest commercials on TV from Synder’s of Hanover, PNC Bank, Crest and more

By Ad Age and Creativity Staff. Published on August 24, 2020.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Crest serves up a fresh TV cut of an ad that first appeared online in June showing a dad multitasking by brushing his teeth while babysitting his burbling infant. Another dad in a Synder’s of Hanover commercial gets busted by his toddler for hogging the pretzels. And PNC Bank promotes its Virtual Wallet Checking Pro service.

Today's TV Ad Highlights

Data provided by iSpot.tv

University of Phoenix: Hope

Premiered on: Hollywood Hillbillies, Reelz Channel

University of Phoenix data for the last 30 days

Impressions: 1,733,861,956 (31% of industry)

Est. TV Spend: $10,874,762 (27% of industry)

Attention Score: 92.72

Attention Index: 104 (4% fewer interruptions than avg.)

Snyder's of Hanover: Hide and Seek

Premiered on: My 600-Lb. Life, TLC

Snyder's of Hanover data for the last 30 days

Impressions: 46,371,505 (<1% of industry)

Est. TV Spend: $393,895 (1% of industry)

Attention Score: 97.15

Attention Index: 154 (54% fewer interruptions than avg.)

Crest: The Burbling Bouncing Baby

Premiered on: Property Brothers, HGTV

Crest data for the last 30 days

Impressions: 1,429,883,771 (15% of industry)

Est. TV Spend: $8,265,348 (15% of industry)

Attention Score: 89.34

Attention Index: 87 (13% more interruptions than avg.)

PNC Financial Services: Henry

Premiered on: American Housewife, ABC

PNC Financial Services data for the last 30 days

Impressions: 449,974,420 (8% of industry)

Est. TV Spend: $5,449,756 (10% of industry)

Attention Score: 91.52

Attention Index: 98 (2% more interruptions than avg.)

The New York Times: The Truth Is Essential: Life Needs Truth

Premiered on: New Day With Alisyn Camerota and John Berman, CNN

The New York Times data for the last 30 days

Impressions: 18,918,326 (3% of industry)

Est. TV Spend: $153,654 (6% of industry)

Attention Score: 88.24

Attention Index: 74 (26% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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Ad Age and Creativity Staff

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Watch the newest commercials on TV from Synder’s of Hanover, PNC Bank, Crest and more

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