Watch the newest commercials on TV from Taco Bell, Gillette, Little Caesars and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend. A few highlights: A firefighter with sensitive skin offers a testimonial for the Gillette SkinGuard razor. Innocent little children learn about one of the horrors of adulthood—specifically, mortgage payments—in a fresh TV cut of one of Halo Top’s new ads (part of a campaign that Ad Age’s Jessica Wohl previewed last month: “Even ‘The Bachelor’ needs a lot of ice cream in Halo Top’s first TV ad”). And yes, the gangs in Taco Bell’s “Warriors”/“Bad”-inspired spot are dance-fighting. Today's TV Ad Highlights Data provided by iSpot.tv Halo Top: Mortgage Premiered on: Jimmy Kimmel Live, ABC Halo Top data for the last 30 days Impressions: 2,179,526 (<1% of industry) Est. TV Spend: $60,853 (<1% of industry) Attention Score: 97.73 Attention Index: 169 (69% fewer interruptions than avg.) Taco Bell: Taco ReBELLion Premiered on: Harvest Moon, Hallmark Taco Bell data for the last 30 days Impressions: 2,456,374,523 (10% of industry) Est. TV Spend: $37,355,150 (13% of industry) Attention Score: 94.99 Attention Index: 134 (34% fewer interruptions than avg.) Little Caesars Pizza: Daym Drops: Oh Baby! Premiered on: blackish, FXX Little Caesars Pizza data for the last 30 days Impressions: 1,852,897,381 (24% of industry) Est. TV Spend: $20,346,547 (24% of industry) Attention Score: 92.35 Attention Index: 100 (0% fewer interruptions than avg.) Gillette: Testimonial: Daily Shaving for Sensitive Skin & Ingrown Hairs Premiered on: First Look, MSNBC Gillette data for the last 30 days Impressions: 541,932,850 (25% of industry) Est. TV Spend: $6,225,181 (27% of industry) Attention Score: 94.19 Attention Index: 107 (7% fewer interruptions than avg.) RumChata: Game Show Premiered on: PGA Tour Golf, CBS RumChata data for the last 30 days Impressions: 10,990,374 (<1% of industry) Est. TV Spend: $245,942 (1% of industry) Attention Score: 98.52 Attention Index: 176 (76% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Taco Bell, Gillette, Little Caesars and more

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