Watch the newest commercials on TV from Target, Amazon, Peloton and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Nov. 1-3). A few highlights: Amazon serves up a 90-second feel-good sing-along to ring in the holidays. In another holiday-themed spot, Target says “For all the House Warmers, we’re thinking of you.” And Peloton says “Our kind of joy feels different” in, yes, yet another holiday-themed commercial. Today's TV Ad Highlights Data provided by iSpot.tv Nationwide Insurance: Jingle Sessions: Peytonville Premiered on: College Football, ESPN2 Nationwide Insurance data for the last 30 days Impressions: 796,609,408 (3% of industry) Est. TV Spend: $15,064,168 (3% of industry) Attention Score: 95.46 Attention Index: 118 (18% fewer interruptions than avg.) Amazon: Happy Holidays Premiered on: NFL Football, NBC Amazon data for the last 30 days Impressions: 540,521,324 (8% of industry) Est. TV Spend: $10,493,791 (12% of industry) Attention Score: 95.59 Attention Index: 128 (28% fewer interruptions than avg.) Allstate: Mayhem: Saint Bernard Premiered on: The Tonight Show Starring Jimmy Fallon, NBC Allstate data for the last 30 days Impressions: 2,648,094,342 (9% of industry) Est. TV Spend: $54,045,571 (10% of industry) Attention Score: 93.84 Attention Index: 90 (10% more interruptions than avg.) Peloton: Our Kind of Joy Premiered on: NFL Football, NBC Peloton data for the last 30 days Impressions: 927,142,965 (39% of industry) Est. TV Spend: $9,052,100 (44% of industry) Attention Score: 96.43 Attention Index: 127 (27% fewer interruptions than avg.) Target: House Warmers Premiered on: Chrisley Knows Best, USA Network Target data for the last 30 days Impressions: 3,030,080,156 (22% of industry) Est. TV Spend: $34,630,039 (25% of industry) Attention Score: 91.19 Attention Index: 89 (11% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Target, Amazon, Peloton and more

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