Watch the newest commercials on TV from Tommy John, The New York Times, Dick’s Sporting Goods and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Tommy John wants you to know about its Hammock Pouch underwear for men. The New York Times promotes Cooking, its print/online resource for foodies. And Dick’s Sporting Goods offers a poetic tale about how one young baseball batter pursued greatness. Today's TV Ad Highlights Data provided by iSpot.tv Dick's Sporting Goods: Tale of the Batter Premiered on: First Take, ESPN Dick's Sporting Goods data for the last 30 days Impressions: 518,819,263 (50% of industry) Est. TV Spend: $3,941,795 (39% of industry) Attention Score: 94.37 Attention Index: 102 (2% fewer interruptions than avg.) Corona Hard Seltzer: Beach Vibes Premiered on: NBA TV Marquee Matchup, NBA TV Corona Hard Seltzer data for the last 30 days Impressions: 678,671,215 (8% of industry) Est. TV Spend: $6,271,915 (4% of industry) Attention Score: 93.70 Attention Index: 111 (11% fewer interruptions than avg.) NYT Cooking: Recipes. Advice. Inspiration. Premiered on: Airplane Repo, Discovery Channel NYT Cooking data for the last 30 days Impressions: 11,732,207 (1% of industry) Est. TV Spend: $125,971 (1% of industry) Attention Score: 92.91 Attention Index: 120 (20% fewer interruptions than avg.) Chick-fil-A: The Little Things: Chocolate Fudge Brownie Premiered on: Charmed, TNT Chick-fil-A data for the last 30 days Impressions: 1,083,207,661 (4% of industry) Est. TV Spend: $19,899,345 (6% of industry) Attention Score: 91.90 Attention Index: 94 (6% more interruptions than avg.) Tommy John: Superior Support Premiered on: Golf Today, Golf Tommy John data for the last 30 days Impressions: 150,041,940 (55% of industry) Est. TV Spend: $1,406,059 (67% of industry) Attention Score: 93.91 Attention Index: 88 (12% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Tommy John, The New York Times, Dick’s Sporting Goods and more

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