Watch the newest commercials on TV from Tommy John, The New York Times, Dick’s Sporting Goods and more

By Ad Age and Creativity Staff. Published on January 19, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Tommy John wants you to know about its Hammock Pouch underwear for men. The New York Times promotes Cooking, its print/online resource for foodies. And Dick’s Sporting Goods offers a poetic tale about how one young baseball batter pursued greatness.

Today's TV Ad Highlights

Data provided by iSpot.tv

Dick's Sporting Goods: Tale of the Batter

Premiered on: First Take, ESPN

Dick's Sporting Goods data for the last 30 days

Impressions: 518,819,263 (50% of industry)

Est. TV Spend: $3,941,795 (39% of industry)

Attention Score: 94.37

Attention Index: 102 (2% fewer interruptions than avg.)

Corona Hard Seltzer: Beach Vibes

Premiered on: NBA TV Marquee Matchup, NBA TV

Corona Hard Seltzer data for the last 30 days

Impressions: 678,671,215 (8% of industry)

Est. TV Spend: $6,271,915 (4% of industry)

Attention Score: 93.70

Attention Index: 111 (11% fewer interruptions than avg.)

NYT Cooking: Recipes. Advice. Inspiration.

Premiered on: Airplane Repo, Discovery Channel

NYT Cooking data for the last 30 days

Impressions: 11,732,207 (1% of industry)

Est. TV Spend: $125,971 (1% of industry)

Attention Score: 92.91

Attention Index: 120 (20% fewer interruptions than avg.)

Chick-fil-A: The Little Things: Chocolate Fudge Brownie

Premiered on: Charmed, TNT

Chick-fil-A data for the last 30 days

Impressions: 1,083,207,661 (4% of industry)

Est. TV Spend: $19,899,345 (6% of industry)

Attention Score: 91.90

Attention Index: 94 (6% more interruptions than avg.)

Tommy John: Superior Support

Premiered on: Golf Today, Golf

Tommy John data for the last 30 days

Impressions: 150,041,940 (55% of industry)

Est. TV Spend: $1,406,059 (67% of industry)

Attention Score: 93.91

Attention Index: 88 (12% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

In this article:

Ad Age and Creativity Staff

View all articles by this author

Watch the newest commercials on TV from Tommy John, The New York Times, Dick’s Sporting Goods and more

Today's TV Ad Highlights

Most Popular

Tractor Supply Company eliminates DEI roles after conservative backlash

The Mexican Men’s National Team makes history for fans and brand partners during MexTour 2024

WHAT TO READ NEXT

Watch the newest commercials from VRBO, AncestryDNA, Popeyes and more

Watch the newest commercials from Acura, Macy’s, Disney and more

Watch the newest commercials from Neutrogena, AliExpress, Mattress Firm and more

Watch the newest commercials from Kohl’s, Purple, Hello Bello and more

Watch the newest commercials from Allstate, Chick-fil-A, Dunkin’ and more

Watch the newest commercials from Nike, Audible, Meta and more

Watch the newest commercials from Vital Farms, Inspired Closets, Peter Millar and more

Watch the newest commercials from Paramount+, Kohl’s, Chevy and more