Watch the newest commercials on TV from Toyota, H&M, Abbott and more

By Simon Dumenco and Ad Age and Creativity Staff. Published on June 14, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

In a spot keyed to the Olympics and Paralympics, Toyota encourages us all to “Start your impossible,” per the tagline. H&M hypes its summer 2021 sustainable swimwear collection. And Abbott, the medical device and healthcare company, wants you to “get together with confidence” by using its BinaxNOW COVID-19 self-test.

Today's TV Ad Highlights

Data provided by iSpot.tv

Toyota: Start Your Impossible: It Could Be You

Premiered on: Return to Rio, Olympic Channel

Brand Overview for Last 30 Days

Impressions: 2,156,613,176 (8% of industry)

Est. TV Spend: $9,764,331 (6% of industry)

Interruption Rate: 2.37%

Attention Index: 98 (2% more interruptions than avg.)

H&M: Paloma Elsesser's Summer in H&M Swimwear

Premiered on: The Parkers, BET

Brand Overview for Last 30 Days

Impressions: 202,213,850 (9% of industry)

Est. TV Spend: $1,019,177 (10% of industry)

Interruption Rate: 1.14%

Attention Index: 99 (1% more interruptions than avg.)

Jack in the Box: Making Music: $6.99

Premiered on: The Wendy Williams Show, FOX

Brand Overview for Last 30 Days

Impressions: 192,667,312 (1% of industry)

Est. TV Spend: $325,498 (<1% of industry)

Interruption Rate: 1.87%

Attention Index: 99 (1% more interruptions than avg.)

Tommy John: Father's Day: What They Need

Premiered on: Good Morning Football, NFL Network

Brand Overview for Last 30 Days

Impressions: 91,817,842 (20% of industry)

Est. TV Spend: $455,248 (24% of industry)

Interruption Rate: 1.81%

Attention Index: 98 (2% more interruptions than avg.)

Abbott: Get Together With Confidence

Premiered on: New Day With John Berman and Brianna Keilar, CNN

Brand Overview for Last 30 Days

Impressions: 611,940,691 (15% of industry)

Est. TV Spend: $2,099,738 (16% of industry)

Interruption Rate: 1.89%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

In this article:

Simon Dumenco

Simon Dumenco is an editor-at-large and the media columnist at Ad Age. He covers the publishing and culture industries, politics as it intersects with marketing (through Ad Age’s Campaign Trail), and data (through the Datacenter Weekly newsletter and other coverage) in collaboration with Ad Age Datacenter.

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Ad Age and Creativity Staff

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