Hot Spots
Watch the newest commercials on TV from Toyota, H&M, Abbott and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
In a spot keyed to the Olympics and Paralympics, Toyota encourages us all to “Start your impossible,” per the tagline. H&M hypes its summer 2021 sustainable swimwear collection. And Abbott, the medical device and healthcare company, wants you to “get together with confidence” by using its BinaxNOW COVID-19 self-test.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Return to Rio, Olympic Channel
Brand Overview for Last 30 Days
Impressions:
2,156,613,176
(8% of industry)
Est. TV Spend:
$9,764,331
(6% of industry)
Interruption Rate: 2.37%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: The Parkers, BET
Brand Overview for Last 30 Days
Impressions:
202,213,850
(9% of industry)
Est. TV Spend:
$1,019,177
(10% of industry)
Interruption Rate: 1.14%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: The Wendy Williams Show, FOX
Brand Overview for Last 30 Days
Impressions:
192,667,312
(1% of industry)
Est. TV Spend:
$325,498
(<1% of industry)
Interruption Rate: 1.87%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Good Morning Football, NFL Network
Brand Overview for Last 30 Days
Impressions:
91,817,842
(20% of industry)
Est. TV Spend:
$455,248
(24% of industry)
Interruption Rate: 1.81%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: New Day With John Berman and Brianna Keilar, CNN
Brand Overview for Last 30 Days
Impressions:
611,940,691
(15% of industry)
Est. TV Spend:
$2,099,738
(16% of industry)
Interruption Rate: 1.89%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
