Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Zurich Insurance, WW, Pair Eyewear and more
A few highlights: Pro golfers Justin Rose, Billy Horschel and Collin Morikawa help promote the Zurich Insurance Group, which Morikawa calls “a global insurer aspiring to be one of the most responsible and impactful businesses in the world.” WW (as Weight Watchers has rebranded itself) spokesperson James Corden talks with members about how the weight-loss program works for them. And Sophia Edelstein, co-founder of Pair Eyeware—a direct-to-consumer marketer that sells eyeglasses with magnetic snap-on frames—wants you to know that her company offers hundreds of designs starting at $60.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Golf's Greatest Rounds, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: High School Lover, Lifetime Movies
Brand Overview for Last 30 Days
Impressions:
290,002,011
(5% of industry)
Est. TV Spend:
$1,518,550
(4% of industry)
Interruption Rate: 1.66%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Murdoch Mysteries, Ovation
Brand Overview for Last 30 Days
Impressions:
36,546,038
(1% of industry)
Est. TV Spend:
$95,324
(<1% of industry)
Interruption Rate: 0.85%
Attention Index: 125 (25% fewer interruptions than avg.)
Premiered on: Good Day New York, FOX
Brand Overview for Last 30 Days
Impressions:
13
(<1% of industry)
Est. TV Spend:
$7,498
(<1% of industry)
Interruption Rate: 2.05%
Attention Index: 52 (48% more interruptions than avg.)
Premiered on: Golf Central, Golf
Brand Overview for Last 30 Days
Impressions:
151,086,803
(2% of industry)
Est. TV Spend:
$474,953
(2% of industry)
Interruption Rate: 1.17%
Attention Index: 104 (4% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
