A few highlights: Bud Light serves up two more ads that are part of its current beer-ingredients-obsessed campaign. (For background, check out E.J. Schultz's report from Wednesday, "Miller Lite co-opts Bud Light's 'Dilly Dilly' world in attack ads," and Jessica Wohl's report from Thursday, "MillerCoors sues AB InBev over corn syrup campaign.") YouTube hypes various features of YouTube TV, including its ability to stream live TV from more than 60 channels. And the Colonel and Mrs. Butterworth share a tender kiss—or, actually, they almost do—in KFC's latest. (A version of this ad previously ran on social media. And Jessica Wohl wrote about an earlier Colonel-Mrs. Butterworth encounter last November: "See the spot: KFC's Colonel gets a dance partner to hawk chicken and waffles.")
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.